how to keep sales up with etarget

Post on 14-Jan-2015

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Etarget presentation at Etrgovina conference in Palić, Serbia.

TRANSCRIPT

THIS IS RASTELLI, THE BEST JUGGLER WHO EVER LIVED.

HE IS CONSIDERED TO BE ENRICO CARUSO OF JUGGLING,

GRANDMASTER.

BUT THE BASIS OF HIS SUCCESS WAS

JUST THE PROCESS OFROTATING 3 THINGS

UP IN THE AIR.

ADVERTISERS ARE AFRAID OF INTERNET MARKETING.

IT SEEMS TO BE TOO COMPLEX.

BUT IN THE BASIS, IT IS JUST THE PROCESS OF

KEEPING 3 THINGS UP IN THE AIR.

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HOW DO ETARGET CLIENTS KEEP SALES UP WITH ROTATING

3 THINGS?

THEY GET VISITORS TO WEBSITE

THEN MEASURE RESULTS

AND OPTIMIZE COSTS

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3

1

GET VISITORS TO YOUR WEBSITE

MEASURE RESULTS

OPTIMIZE YOUR COSTS

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3

WWW.MY-WEBSITE.RSHAS NOT

ENOUGH VISITORS

ONLY 20% OF PEOPLE TRUST IN ADVERTISING

(BANNERS ETC)

BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE

(NIELSEN RESEARCH)

WEBSITE

WEBSITE

PPC

(ETARGET)

EMAILSEO

CONTENT

ETARGET TOOL TO GET VISITORS

ETARGET = VISITORS TO YOUR

WEBSITE FROM MORE THAN

90 PORTALS

DRAGAN, MANAGER

COST?ZERO, NIŠTA, FOR FREE

ETARGET =

PAY PER CLICK(PPC)

CLICK FROM 1 DIN

PC SELLERSESHOPSJOB SITESREAL ESTATE

AGRICULTURETOURISMAUTOMOBILESERVICESRETAILCOSMETICSHEALTHCARE

YOUR COMPANY HAS WEBSITE

WEBSITE INFORMS ON PRODUCTS

WEBSITE WITH CONTACT DETAILS

P

P

P

ETARGET PPC CAMPAIGNFROM 1000 DIN TO 100 000s DIN

PPC GREAT BRITAIN COMPANIES SPEND MORE

ON PPC THAN RADIO AND

NEWSPAPER ADVERTISING, SOON TV

62% OF ALL ADVERTISING ORDERS

ARE DRIVEN BY PPC

(T-MOBILE UK)

2

GET VISITORS TO YOUR WEBSITE

MEASURE RESULTS

OPTIMIZE YOUR COSTS

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3

BASIC:NUMBER OF CLICKS

DIRECT SALES

DON`T THINK TOO HARD AT THE

BEGINNING. RUN THE CAMPAIGN

ADVANCED:CUSTOMER RESPONSE

ADVANCED:CUSTOMER RESPONSE

MORE THAN 1,5 MINUTE AT WEB

VISITS THE PRICING PAGE

VISITS DEALER PAGE

OR

89% SATISFACTION

32,5 DIN > 1,5 DIN

GET VISITORS TO YOUR WEBSITE

MEASURE RESULTS

OPTIMIZE YOUR COSTS

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BASIC:MINIMIZE COSTS

ADVANCED:OPTIMIZE TEXT

TO GET THE RIGHT PEOPLE

ADVERTISING MUST BE

INFORMATIVE

ONLY 20% OF PEOPLE TRUST IN ADVERTISING

(BANNERS ETC)

BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE

(NIELSEN RESEARCH)

NO SUPERLATIVES

AS IF INDEPENDENT PARTY WROTE IT

ONE PRODUCT = ONE TEXT AD

NO INFO YOU CAN`T FIND AT WEBSITE

P

P

P

P

MORE ADS – 400 % GROWTH

NOW, WE ARE AT THE END.

ALMOST

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1

2

32,5 DIN > 1,5 DIN

IF ONE DAY IT GETS TOO COMPLEX, AGENCY CAN HELP YOU

BUT FOR NOW:

THE JOURNEY OF A THOUSAND MILES BEGINS WITH ONE STEP

WWW.ETARGET.CO.YU

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