how to involve the customer in the innovation funnel

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innovationin banking

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how to involvethe customerin the innovation funnel

21st of June 2012

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Maarten Korzinnovation manager

@korz

traditional

cooperation

6

farmers

7

59,000

10 million

48

employees

customers

countries

innovation

increaseinnovativecapabilities

vision&

strategy

icttrends

innovationprojects

sharingknowledge

core activities

knowledgeshare

icttrends

trendrapport

trend radar

trend sessions

workshops

vision & strategy

innovationprojects

innovativecapacity

thought leadership

participation

embed

portfolio

evaluate

Go/No Go

innovation award

communication

1% ADM

strategy

education

sandbox

RINO & TET

innovation tablelectures

excursions

1

2

3

4

5

externalnetworking

core activities

suppliers

ideas implementationproof of concept

project

time

customer

strategy

businesscase

supplier

employee

12

businessvalue

it costs

14

acttry

learnwatchsmile

15

idea concept pilot implementation exploitation

crowd

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idea concept pilot implementation exploitation

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idea concept pilot implementation exploitation

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idea concept pilot implementation exploitation

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idea concept pilot implementation exploitation

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idea concept pilot implementation exploitation

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idea concept pilot implementation exploitation

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learnings

Challenges do work!

Which platform > depends on your question & targetgroup

Involve legal department: Intellectual property

Motivation for people > working for Rabobank brand

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learnings

Briefing: be specific / short briefing

Product development is difficult because of lack of knowledge of business by the crowd

Use first applicants as good example

Embed crowdsourcing in your business process

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do it your self

outsourcing

crowdsourcing

core proces of bank

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questions?

@korz