how to increase ctr
Post on 17-Aug-2015
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How to increase CTR
AdtoApp
Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com
CTR = Clicks / Impressions
Top clickable formats:● Rewarded● Video ads● Interstitial● Native● Banners
Best CTR during start and on win screen
Banner is on the game screen, not in the menu
Account the ad relevance
Refresh Rate
Give the user control
Avoid the auditory burnout● Find the best location for ads (banners - win
screen, video - pauses between levels)● Watch out for miss taps● Use frequency capping● Diversify the ads
How to increase CTR
AdtoApp
Vlad Shchetininfb.com/vlad.shchetininv.shchetinin@adtoapp.com
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