how to harness viral for content - dplat, 8/14/14

How to Harness Viral for Content

Jamie Mottram @jamiemottram

August 14, 2014

SPIN-OFF BRANDS

Launched: June 2011

comScore uniques: 4.4M

Launched: March 2014

comScore uniques: 2.9M

Launched: July 2013

comScore uniques: N/A

Launched: April 2013

comScore uniques: 9.1M

VIRAL TRAFFIC FTW!

FTW’s viral traffic is up 300% year over year

HOW’S THAT?

Social Distribution

Mobile Consumption

Viral Amplification

VIRAL-FRIENDLY EXPERIENCE

1. Responsive Design

VIRAL-FRIENDLY EXPERIENCE

2. Emphasis on Sharing(Page footer)

(Mobile

header)

VIRAL-FRIENDLY EXPERIENCE

3. Big Headlines & Visuals

VIRAL-FRIENDLY EXPERIENCE

4. Every Page a Home Page

Page footerRight rail Mobile footer

THE ART OF VIRAL STORYTELLING

FTW specializes in 5 specific types of

viral content …

1. CURATED SOCIAL NEWS

2. FUN LISTS AND FEATURES

3. SOCIAL SCOOPS

4. COOL VISUALIZATIONS

5. SHARP #SHORTREADS

THE RESULT

The Sports Leader in Social News

WHAT’S NEXT?

o Improve Mobile Experience

o Produce Branded Content

o Increase Habitual Usage

o Expand Across Verticals

o Create Original Video