how to harness social media for your business

1

How To Grow Your Business by

Harnessing Social Media

Susu WongTomo360

December 11, 2013

2

Agenda

• Social Media Statistics– What to consider for your digital audiences– Trends in the marketing mix

• Why Go Social– Millennial Generation

• Social Media Strategy• Social Media Marketing Tools

– Facebook– Twitter– LinkedIn– Social Media Management Tools

Tweet@tomo3603

3

Social Media is about People and Conversation, and Connecting with customers and prospects

4

Why you can’t ignore Social Marketing

5

Why you can’t ignore Social Marketing

6

Why go Social?

• Casual way in engaging and conversing with your customers

• Valuable feedback and sharing of information about your customers/company

• Cost efficient option• Multiple ways for generating leads • Increase your search engine ranking• Very effective in reaching out to younger audiences

7

Millennial Generation•Millennials (1981 - 1995) are the fastest global growing consumer group globally

•$1.6 trillion in consumer spending each year

•60% of the population is under the age of 30

•Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial

•Multi-taskers and into their own personal branding

8

9

Social Media Strategy

Thought leader?Listener?Communicator?

DemographicsAgeRace

FacebookGoogle+InstagramTwitterLinkedIn

Activity metricImpact ReachChatter about you

10

FACEBOOK MARKETINGSocial Media Tools #1

11

Treat Your Facebook Cover Page as your Storefront

12

Include Call-To-Action

13

14

What to post?

• Engage– Include posts, pictures, video, links, etc…

• Ask questions or feedback• Tips and latest industry news • Encourage local check-ins• Ask for recommendations• Create rewards• Be responsive and conversational

15

• Email your social media link• Put your social media buttons on your webpage• Ask your likers to "Suggest to Friends”• Run promotions to get more likes • Like other pages• Run polls or contests

16

Take a poll

17

Social Games

18

• The Do’s and Don’ts of creating Facebook Cover Pagehttp://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht• Facebook Timeline Cover: 40 (Really) Creative

Exampleshttp://www.hongkiat.com/blog/creative-facebook-timeline-covers/• https://www.facebook.com/advertising/how-it-works

19

TWITTERSocial Media Tools #2

20

Twitter

• Mini blogs with 140 characters or less• Fastest growing demographics are in the 55-64 age

group• Write a short bio of 160 characters or less• Link tweets to Facebook• http://bit.ly/ or http://tinyurl.com/to shorten your

links• Set up your user’s avator

21

Twitter Cover Page: Example 1

22

Twitter Cover Page: Example 2

23

Twitter’s Best Practices

• Use 1 to 2 hashtags • Use @username • Ask followers to retweet (RT)• Engage new followers by thanking them directly (DM)• Follow Fridays (#FF)• Tweets on weekends and commuting hours• Tweets with links are 86% more likely to be retweeted

http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter

24

25

26

Twitter’s tools

• SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com

• Trendistic: Track the popularity of topics and keywords on Twitter with easy to read graph: www.trendistic.com

• Twitter’s picture: http://twitpic.com/

• Twitter’s Directory: http://tweepz.com/

27

LINKEDINSocial Media Tools #3

28

What’s all the buzz about LinkedIn?

• Largest and oldest professional network

• Over 259 million registered users

• 3 million LinkedIn business page• 2.1 million LinkedIn Groups

29

LinkedIn profile

• Profile picture• Make the most of your

headline and title• Summarize your

experiences & specialties wisely

• Add your website and social media links

• Add connections

30

LinkedIn’s Best Practices

• Post status, events and interesting updates• Update your profile regularly• Join and participate in groups – Create your own group

• Create your company page• LinkedIn with people you met face-to-face• Use Card Munch to connect• Connect with care

31

Resources

• http://www.wikihow.com/Create-an-Account-on-LinkedIn

• http://www.ezanga.com/news/2011/10/20/3-ways-to-interact-on-linkedin/

32

SOCIAL MEDIA MANAGEMENT TOOLS

Social Media Tools #4

33

34

35

Tomo360 Creative Connections to your Customers

Susu Wong978-253-4922

susu@tomo360.comwww.tomo360.com

Facebook: www.facebook.com/tomo360Twitter: www.twitter.com/tomo3603

LinkedIn: www.linkedin.com/li/susuwong