how to generate roi with influencer content
Post on 22-Jan-2018
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REVFLUENCE IS THE CONTENT ENGINE FOR CONSUMER BRANDS
2 Ready to Get Started? Schedule a Demo
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Highly-Engaging, Trusted Content
A Targeted Audience of Poten@al Customers
THE TWO MOST IMPORTANT THINGS FOR EVERY CONSUMER BRAND
Ready to Get Started? Schedule a Demo
CONTENT IS CRUCIAL IN TODAY’S CUSTOMER JOURNEY
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The average consumer engages with 11.4 pieces of content before making a purchase
PurchasingDecision
Sources: Forrester Research Ready to Get Started? Schedule a Demo
GOOD CONTENT IS ENGAGING CONTENT
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In today’s world, tradiDonal ad media is ignored in favor of naDve content on social media channels
Fact: Social media pla:orms are the top 3 of 5 viewed apps and channels
among today’s consumers
Fact: Over 95% of ads are skipped or ignored
Brands must become part of the content on social media, where consumers are most engaged
Julia Engel
Sources: eMarketer Ready to Get Started? Schedule a Demo
… AND INFLUENCER CONTENT IS THE MOST ENGAGING
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Because influencers have trusted audiences and authenHc content, they are the perfect markeHng vehicle for authenHc brand messaging
• 90% of consumers trust influencer recommendaDons
• Brands generate an average of $6.50 per $1 spent on influencers
• 84% of marketers plan to launch influencer markeDng campaigns this year
• Influencers are even 75% cheaper than tradiDonal studio shoots
Sources: eMarketer, Forrester Research, Huffington Post Ready to Get Started? Schedule a Demo
BUT TRADITIONAL INFLUENCER MARKETING DOESN’T SCALE
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Most brands fail at influencer markeHng because it’s hard to generate consistent ROI
Finding the right influencers is hard
Managing and tracking campaigns is tedious
Influencer audiences aren’t scalable
There are over 200,000 influencers on social
media, which ones will make an impact?
CoordinaHng hundreds of individual collaboraHons
is Hme-consuming
How can you reach a targeted audience of
tens of millions of consumers?
Ready to Get Started? Schedule a Demo
THE REVFLUENCE SOLUTION
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Revfluence solves the biggest challenges of content creaHon and influencer management
Customized influencer communi;es
Automated process for coordina;ng and tracking
Na;vely amplify influencer content
Our machine learning & segmentaHon on 200,000 influencers helps match the perfect influencers
for any campaign
Customized CRM & tracking allows you to generate content with
hundreds of influencers on a single dashboard
Have influencers sponsor posts directly through Facebook’s ads API for
unlimited amplificaHon & reach
Ready to Get Started? Schedule a Demo
FINALLY, A REPEATABLE, HIGH-ROI CONTENT ENGINE
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Revfluence streamlines the process of creaHng, opHmizing and distribuHng the highest performing content, resulHng in consistent ROI month aWer month
3) Amplify highest performing content via na@ve channel ads
1) Generate new content from targeted influencers
2) Automa@cally measure ROI to iden@fy high-performers
With amplificaDon
Without amplificaDon
REAC
H
TIME
Ready to Get Started? Schedule a Demo
HOW REVFLUENCE HELPS BRANDS & AGENCIES SCALE
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Self-Service w/ 100% Transparency Sophis;cated Discovery Engine Customized CRM Groups
Creator Collabora;on Toolkit Full Repor;ng & Analy;cs Na;ve Amplifica;on
AcHvate campaigns with direct access to influencers, without the
middleman
Matching algorithm helps you find the perfect influencers for any
campaign
Build personalized groups of influencers based on industry, content, locaHon and quality
Create, manage and automaHcally track completely customizable
campaigns with a full suite of tools
Custom dashboards to share results on awareness, audience composiHon,
traffic and conversions
Exclusive access to creators allows you to boost content organically
through influencer accounts
Ready to Get Started? Schedule a Demo
SOPHISTICATED DISCOVERY ENGINE
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IdenHfy the best influencers from a database of 200,000+ based on every dimension
• Audience demographics & interests
• Content style / quality / type
• Industry, keyword & loca@on filters
• Social channel reach
• In-depth follower analysis
Ready to Get Started? Schedule a Demo
CUSTOMIZED INFLUENCER NETWORKS FOR EACH CAMPAIGN
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Build a personalized influencer community in seconds by inviHng them with a single click
Ready to Get Started? Schedule a Demo
TRUE INFLUENCER RELATIONSHIP MANAGEMENT
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Easily manage a network of 10 to 1000 influencers with our customized collaboraHon toolkit
• Responding & nego@a@ng proposals
• Se^ng guidelines and reminders
• Shipment tracking
• Content reviews
• Automa@c post tracking
CRM screenshot
Ready to Get Started? Schedule a Demo
ALL-IN-ONE ANALYTICS DASHBOARD
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Visualize your enHre campaign and track ROI on a single, beauHful dashboard
• Impressions & engagements
• Audience breakdown by demographic & interest
• Conversion tracking & web traffic
• Comment sen@ment
• Follower acquisi@on
• Social listening for earned media
Ready to Get Started? Schedule a Demo
PROPRIETARY CONTENT AMPLIFICATION ENGINE
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Revfluence’s exclusive access to influencer ad accounts enables marketers to amplify any piece of content by buying media directly through the influencer
ORIGINAL POST AMPLIFIED POST with $1,000 Spend
With amplificaDon
Without amplificaDon
REAC
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TIME
Ready to Get Started? Schedule a Demo
CASE STUDY: LEADING MENSWEAR BRAND
This brand increased their ROI on Facebook and Instagram ads by 18% on a $200,000 monthly budget by leveraging Revfluence’s content creaHon + opHmizaHon engine
Ready to Get Started? Schedule a Demo
• Increased monthly revenue by $54,000 on Facebook
• 50 pieces of content created per month
• 12% lower CPA than standard content + Facebook ads
• 5% greater customer LTV on traffic than standard content + Facebook ads
THE SCALABLE, HIGH-ROI CONTENT ENGINE FOR TODAY’S BRAND
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Revfluence's plaaorm enabled us to reach huge audiences for a frac@on of the cost and we've been able to efficiently scale our influencer marke@ng” - MeUndies
“
Revfluence saves my team countless hours per campaign by organizing and tracking everything.” - Blue Wheel Media
“The perfect plaaorm for marketers who value efficiency. Revfluence truly streamlines the process.” - Sole Society
“
Ready to Get Started? Schedule a Demo
HOW TO GET STARTED WITH REVFLUENCE
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Self-Service Plaaorm
Flat monthly fee
Unlimited access to over 200,000
influencers
Full collaboraHon toolkit
Tracking & AnalyHcs
Premium Subscrip@on
Full-service coordinaHon and
management
Guaranteed monthly targets &
minimums
Month-to-month ROI opHmizaHon
NaHve content amplificaHon
Ready to Get Started? Schedule a Demo
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Ready to get started?
Eric Lam Co-Founder eric@revfluence.com
Anand Kishore Co-Founder ak@revfluence.com
Cody Liebman Director of BD cody@revfluence.com
www.revfluence.com
Want to chat instead? Schedule a Demo
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