how to find and work with influencers to effectively grow your brand

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How To Find And Work With Influencers To Effectively Grow Your Brand

By Dave Schneider Co-Founder of Ninja Outreach

Email: Dave@ninjaoutreach.com

Who Am I?<2010:

Ashland MA, Math Major

2010 - 2012: Business Analyst

2012 - 2014: Backpacker/Blogger

2014 - ????: NinjaOutreach.com

What We’re Covering Today● What is influencer marketing

● How to find influencers

● Ways to partner with influencers

● How to pitch influencers

● Influencer marketing success stories

● Knows how to do research● Looking for recommendations

“~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation through social media” - Shoutly Social Channel Influence Survey

Age of the Smart Consumer

Who Do They Trust?

Influencer Marketing - What and Why?

VS.

You and your business/blog Bloggers - Journalists - Social Media Experts

Inbound vs. Outbound Marketing

HubSpot

Finding Influencers

http://www.google.com

Google Search

http://ninjaoutreach.com/extract-href-html/

Commenters

https://moz.com/researchtools/ose/

Linkers

https://app.buzzsumo.com/

Sharers

https://app.buzzsumo.com/

BuzzSumo

http://followerwonk.com/

FollowerWonk

http://app.ninjaoutreach.com/

Ninja Outreach

Partnering W/ Influencers

Their Audience

You Them

NoAgreement

NoSales

Everyone Wins

No Profit

For Them● Offer for them to be an affiliate● Pay them money upfront● Give them free access/free copy

For Their Audience● Giveaway free copies● Give them a discount

Be Personal!!!

Engagement Matters!

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links● Content Features

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features

Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features

How To Write A PitchDo This

● Personalize it● Be honest about what you’re asking for● Keep it succinct● Offer something of value to them and their

audience

Elements Of A Good PitchPersonalized

Clear

Credible

Value

Let’s Get Actionable!3 Influencer Marketing Case Studies

Success Story #1: Groove“Nearly a month before we launched the blog, we began

building a list of influencers who we wanted to build

relationships with.

Then, we began engaging with them.

Later, once they knew we existed and saw us as

contributors, we sent them a small ask”

Alex Founder of Groove

Success Story #2: Buffer“Solely through guest blogging we've acquired around

100,000 users within the first 9 months of running Buffer.

It's been something that was very gradual though. Within

the space of around 9 months, I wrote around 150 guest

posts.”

Leo Widrich Buffer

Success Story #3: NinjaOutreach

As a result, our brand is getting more recognition through features on top publications in our niche

“I don't usually reach out to help promote products, but I've heard some seriously great stuff about your software (I know Adam Connell and he swears by you guys

LOL) so I'd love to be apart of help you grow!” - Ariel Rule

Email: Dave@ninjaoutreach.comWebsites: Ninjaoutreach.com and SelfMadeBusinessman.comTwitter: @NinjaOutreachSkype: David.Schneider8LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6

Questions?

Contact Information

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