how to engage your team in ux design? - iga moscichowska - wud krk 2014

DESIGN RESEARCH WORKSHOPS 1 KNOW-HOW

HOW TO ENGAGE YOUR TEAM IN UX DESIGN?

IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014

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INFORMATION ARCHITECTS

USABILITY SPECIALISTS

LONG TIME AGO WE WERE:

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WE AUDITED

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WE WIREFRAMED

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WE WROTE

SPECIFICATIONS

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WE WORKED

ON OUR OWN

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THEN CAME THE DREADFUL FEEDBACK

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2008

1 WUD event

in Wroclaw

~150 attendees

2014

4 WUD events

in 4 cities

~800 attendees

OUR PROFFESION BECAME POPULAR

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2008

2 job entries

in Poland

in 3 months

2014

39 job entries

in 3 months on

praca.uxlabs.pl

WE BECAME DEMANDED

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https://www.flickr.com/photos/jdhancock/9542661265/

SOMETHING HAS CHANGED

SO HAVE WE

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UX = MODERATOR

UX has to moderate

the process so it goes

in the right direction

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UX =

RECORDER

UX designer shares the

knowledge by vivid and

powerful deliverables

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UX =

MEDIATOR

UX person helps

the team reach

consensus

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UX = CATALYST enhances and increases the rate

of product development process

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UX DESIGNER NEEDS TO

ENGAGE OTHERS IN UX

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HOW?

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USE NEW TOOLS

AND COMPETENCES

learn from the best

and do create your own

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ORGANIZE

WORKSHOPS

share the design process

with others

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DO WORKSHOPS

OUTSIDE OFFICE

it opens your minds and

brings the team closer

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MAKE YOUR TEAM

CREATE STUFF

less talking, more doing

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CO-CREATE

WITH BOTH

USERS AND CLIENT

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LET THEM

PARTICIPATE IN

SKETCHBOARDS

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INVITE THE TEAM

TO UX RESEARCH

it’s when the opinions

change and magic happens

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ASK THEM TO

PARTICIPATE IN

RESEARCH ANALYSIS

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EMBRACE

ITERATIONS

AND FEEDBACK

they’re part of the process

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BUT DO EXPLAIN

YOUR SOLUTIONS

you’re the designer, right?

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WHY BOTHER?

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TO GAIN INSIGHT

your client knows far more about their business than you ever will

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TO FLOURISH PROJECTS

unexpected ideas come from collaboration

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TO SURVIVE

because your clients expect it

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QUESTIONS? QUESTIONS?

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IGA MOŚCICHOWSKA

im@witflow.com +48 608 689 510

All incredible photos created by

JD Hancock and Leigh/J/M

were used on creative commons license.