how to create an irresistible lead magnet -...

How to createan irresistible lead magnet

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What’s a lead magnet?It’s something you give your website visitors in exchange for joining your email list.

Lead magnets are usually a free report, but they can be a discount, like 10% off.

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Here are some examples

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Why use lead magnets?They get results! It’s possible to DOUBLE the conversion rate for your opt-in form simply

by adding an incentive to sign up.

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So if you’re wondering – yes, they’re worth doing. VERY worth doing.

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Here’s my latest example (from last week) of a lead magnet getting a 61% increase in opt-ins

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This is the opt-in form without a lead magnet

This is the opt-in form with a lead magnet

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Think of your opt-in form like a bucket

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We’re pouring traffic (water) into that bucket

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If we’ve got a good bucket, we’ll be able to hold on to that traffic & use it again because we can send email messages to people

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But if we’ve got a leaky bucket (an opt-in form that’s not converting well), we’re going to be losing a lot of water

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Remember, we’re not just pouring water into that opt-in form. We’re pouring in your time and your money.

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Think of all the work you do to drive traffic to your site What if you could get 30, 60% or DOUBLE the results from all that?

That’s what a good lead magnet can deliver.

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What makes for a good lead magnet?• Gets the attention of your visitors

• Addresses their biggest fears, problems or challenges

• Is useful

• Tells them what they really want to know

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How to find out what your website visitors really want to know

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Find out what your visitors really want to know: 1st trickPut yourself in their shoes.

If you were looking for information about your topic, what would you really want to know?

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Make a list of things that come to mind

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Scratch everything off the list that is easy to find outTake off the things people might want to know that have already been answered on other

sites a hundred times before.

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Give people the information theycan’t find anywhere elseThat’s what will make your site unique, and will make your opt-in incentive irresistible.

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2nd trick: Check out forums and blogs in your nicheDo you know of a few major sites that attract the audience you want?

See which articles or blog posts are most popular there.

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If it’s a forum or online community, see which conversations get the most activity.

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3rd trick: Use social media

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Visit the major Facebook pages in your niche If your audience is more suited to B2B, see what’s going on in LinkedIn groups.

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Don’t forget YouTubeSee which videos have the most views.

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Read the comments in the videos Pay special attention to the questions people ask.

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4th trick: Research Amazon reviews

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Amazon reviews can tell you a lot about why people bought a book or product.

!

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Amazon reviews will also tell you why people eitherliked or didn’t like something Knowing what people DON’T like can be almost as helpful as knowing what they do like

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Also read the comments made about the reviews

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5th trick: Survey your audienceYou can create a survey in your GetResponse

account to find out what your audience wants

to know.

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The answers to these two questions will tell you a lot• What’s your biggest frustration with your niche? For example, “What’s your biggest

frustration with skiing?”

• What’s the one thing you haven’t been able to find information about? For example,

“What’s the one thing about skiing you haven’t been able to find information about?”

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Now it’s your turnTake 5-10 minutes with each trick, making plenty of notes about ideas for what problems you can solve or questions

you can answer for your audience.

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At the end of 50 minutes…You should have at least three different ideas for how you can help your audience.

You may have quite a few more.

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Take a break after you’ve made your listThink about what you’ve learned about your audience.

If an idea springs to mind while you’re doing something else, write it down.

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For right now,we’re just collecting ideas In the next section, we’ll pick one idea and make it into a draft of your opt-in incentive (aka “lead magnet”).

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Next tutorial: How to write your lead magnet