how to create a user-centric website

HOW TO CREATE A USER-CENTRIC WEBSITE

THE IMPORTANCE OF PLANNING

By understanding the website’s objectives, you will create a better experience for users, i.e. new and existing customers.

Defining long and short-term goals keeps your website focused in the right areas.

Control website cost and build time – release over time to complete quickly and within budget.

RELATE LOOK AND FEEL ESTABLISH A CONSISTENT LOOK AND FEEL THAT IS IN-KEEPING WITH THE CLIENT’S BRAND AS WELL AS APPEALING TO THE TARGET AUDIENCE:

• Corporate: serious, informative, authoritative

• Trendy: fashionable, edgy, innovative

• Fun: bright, eye-catching, confident

• Elegant: decorative, toned palette, uncluttered

Image credit: http://www.ikea.com/gb/en/catalog/products/40213759/

COMMUNICATION WHAT DO YOU EXPECT FROM THE WEBSITE DESIGN? CLEARLY COMMUNICATING THIS TO AN AGENCY IS CRUCIAL:

• Select examples of websites that represent what you want

• Compare these against your requirements – would it actually work? Review your examples if not.

• Discuss any design concerns as early as possible

• Be as objective as possible – your user is more important than your personal tastes

KEY ELEMENTS LOGO/BRANDING

BREADCRUMBS

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