how to create a social media marketing plan
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Tuggerah BEC – Zenith TuggerahTuesday 15th February 2011
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on a regular basis.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
Today, think about which social networking platform best suits your target market, your business, and most importantly, you.
Blog is short for web-log.More than 120,000,000 blogs out there.Free blogging platforms.Host your own blog.
The most popular social networking platform in Australia and world-wide.
More than 550 million registered users. Works in 75 languages.
2 billion photos uploaded every month.
20 million users connect with Facebook Pages every day.
29% of all time spent online by Australians is on Facebook.
Over 700 billion minutes each month are spent on Facebook.
9.2 million users in Australia alone – that’s almost half of us!
That has more than doubled in the last 12 months.
We have 172 friends on average and 60% of people return daily.
The fastest growing demographic on Facebook?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
The second fastest?
45 to 55 year old males.
48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed!
250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites.
Over 200 million people access Facebook via their mobile phone.
48% of young people said they now get their news through Facebook.
Meanwhile, in just 20 minutes on Facebook • Over 1 million links are shared• 2 million friend requests are accepted• Around 2 million statuses are updated• Almost 3 million messages are sent• Almost 3 million photos are uploaded
If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.
Only India and China have a greater number.
Facebook is now used by 1 in every 13 people on Earth.
Twitter grew by 1150% in the last 12 months.
300,000 new users every day.
75 million ‘tweets’ every day.
Only 4 out of 10 new users continued to use Twitter and many of them quit Twitter within a month of signing up.
80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
Twitter Search.
flight centre
Twitter Advanced Search.
You can search: WordsPhrasesGeographic
LocationDatesAttitudes
“There’s a fly in my soup.”
Linkedin is social media for grown-ups.
There are around 1.2 million Aussies on Linkedin.
80% of companies use Linkedin for the recruitment of new employees.
The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
YouTube is the second largest search engine in the world after Google.
In 2006, Google paid $1.65 billion to acquire YouTube.
24 hours of video is uploaded to YouTube every minute.
More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years.
Hundreds of millions of videos are watched every month on mobile devices.
The YouTube player is embedded across 10’s of millions of websites.
46 years of YouTube videos are watched on Facebook every day.
To watch every YouTube video would take just over 500 years.
2 billion videos are watched on YouTube every day.
That’s 2,000,000,000 …
Location-based social networking.
Newcomer: Only 2.6 million users.
1 million check-ins every day.
Check-ins, Mayors…
Really nerdy but is it right for your business?
Honeymoons.
Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,380
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180“travel” 620
Honeymoons.
Estimated Reach: 620
Honeymoons.
Estimated Reach: 620Budget: $50 per day
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales: $16,240
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales: $16,240Ad Spend: $27
Skin Care.
Skin Care.
Australia: 9,200,000
Skin Care.
Australia: 9,200,000Men:4,098,720
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,000
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800Birthdays: 200
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social Media Marketing Plan Checklist
Social Media Marketing Plan Checklist
Social Networking
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts Webinars
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts Webinars Email Marketing
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts Webinars Email Marketing Groups
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts Webinars Email Marketing Groups Events
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts Webinars Email Marketing Groups Events Social Advertising
Social Media Marketing Plan Checklist
Social Networking Social Bookmarking Podcasts Webinars Email Marketing Groups Events Social Advertising MEASURE.
• Tidying up the overall look and feel of your page• Creating custom tabs• Create tabs within tabs• Get more fans• Create compelling updates that encourage interaction• How to read the stats of your page• Even how to promote your page using Facebook Ads
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