how to create a cult following for your product on facebook and twitter

How to Create A Cult Following for Your Product On Facebook & Twitter

Cindy Lin | August 2010

Today’s Discussion

• What does it mean by having a cult following?• How does that translate into your brand?• Leverage your WHUFFIE• -> Build better relationships -> That leads to buying customers -> Who will come back over and over and -> become your SALES TEAM

All Rights Reserved 2009 Cindy Lin | www.staged4more.com | www.ecojoekits.com

Photo credit: boyoma on flickr

Photo credit: rakka on flickr

Photo credit: phil_g on flickr

Photo credit: Ethan Hurd on flickr

Photo credit: Kevin Marks on flickr

All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com

EXCITEMENT

Photo credit: The Library of Congress on flickr

EMOTIONALPhoto credit: Ali Brohi on flickr

1 BRAND. + LEGS

Photo credit: davebluedevil on flickr

oOOMPH

Photo credit: Dong Jantz on flickr

EVERYWHERE

Photo credit: ecstaticist on flickr

Photo credit: .: Philipp Klinger :. on flickr

Photo credit: Ronaldo F Cabuhat on flickr

105+ Million

Users in US 29.6MillionSmall

BusinessesIn US

700,000+ local businesses have active Pages*Based on 2009 stats

Average user has 130 friends on the site

Average user spends more than 55 minutes per day on Facebook

*Based on 2009 stats

Photo credit: Amsterdamned! on flickr

INDIVIDUAL ENGAGEMENT

Photo credit: powerpig on flickr

COMMUNITY

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ARMY OF FANS

Photo credit: lastquest on flickr

A CLICK OF THE MOUSE

Photo credit: rpdorgan on flickr

WORD OF MOUTH

All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com

Vanity URL

Landing Page

Custom Tabs

Promotions + Contests

Status Update

Branded Virtual Gifts

Import Your Blog

Widgets

Fan Badges

Insights

Advertising

Advertising (con’t)

Use Your WHUFFIE

Photo credit: Tara Hunt of The Whuffie Factor

Instead of $$$

Credit: Tara Hunt of The Whuffie Factor

Whuffie =

Credit: Tara Hunt of The Whuffie Factor

Social Capital

Credit: Tara Hunt of The Whuffie Factor

= reputation

Credit: Tara Hunt of The Whuffie Factor

connections

Credit: Tara Hunt of The Whuffie Factor

influence

Credit: Tara Hunt of The Whuffie Factor

Access to resources/ talent/ more connections

Credit: Tara Hunt of The Whuffie Factor

Favors added up[reciprocity]

Credit: Tara Hunt of The Whuffie Factor

Publicly known accomplishments

Credit: Tara Hunt of The Whuffie Factor

Level of TRUST

Credit: Tara Hunt of The Whuffie Factor

Etc.

Credit: Tara Hunt of The Whuffie Factor

Status Update

AMPLIFY

Photo credit: Mas-Luka on flickr

HUH?

Photo credit: Michelle Brea (so tired…)on flickr

BRAND enforcement

BRAND engagement

BRAND transparency

BRAND rep management

All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com

All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com

All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com

FINAL WORDS

Photo credit: dunechaser on flickr

Photo credit: 365* on flickr

Photo credit: Loren Zemlicka on flickr

Photo credit: Stephan Poff on flickr

Photo credit: Yohei Yomashita on flickr

Photo credit: mkleinmanns on flickr

Photo credit: Grace B.B. on flickr

HAVE FUN!

All Rights Reserved 2009 Cindy Lin | www.ecojoekits.com | www.staged4more.com

the end.

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