how to create a compelling digital-only evening edition - case study: ds avond - world publishing...

DE STANDAARD……………………………………………………….

dSAVOND5 pm Monday-Friday

Karel Verhoeveneditor-in-chief De Standaard

ReR

35,000 apps downloaded

ReR

35,000 apps downloaded

18,000 new trial subscriptions

ReR

35,000 apps downloaded

18,000 new trial subscriptions

Daily downloads between 11,000 and 15,000 (60% iPad, 40% web app)

ReR

35,000 apps downloaded

18,000 new trial subscriptions

Daily downloads between 11,000 and 15,000 (60% iPad, 40% web app)

Core readership of 32,000(total of 88.000 subscribers to De Standaard, less than 60.000 are digitally active)

ReR

35,000 apps downloaded

18,000 new trial subscriptions

Daily downloads between 11,000 and 15,000 (60% iPad, 40% web app)

Core readership of 32,000(total of 88.000 subscribers to De Standaard, less than 60.000 are digitally active)

Summer evenings are more popular than busy early September eveningsAction marketing works wonderfully.

Kwantitatief Marktonderzoek DS Avond

At what time to you usually read dSAvond? (based on 593 responses)

Basis: n = 593

Kwantitatief Marktonderzoek DS Avond

How long do you usually read dSAvond? (based on 593 responses)

Basis: n = 593

Gemiddelde leesduur 17,5 minuten

Kwantitatief Marktonderzoek DS Avond

To what degree has dSAvond become a habit?

Basis: n = 653

Reading dSAvond had become a fixed habit

I expect reading dSAvond to become a fixed habit

Kwantitatief Marktonderzoek DS Avond

To what degree is dSAvond a substitute for the morning paper?

Basis: n = 653

dSAvond can replace the morning newspaper

dSAvond is more valuable to me than the morning paper

dSAvond is as valuable to me as the morning paper

dSAvond is a valuable addition to the morning paper

Kwantitatief Marktonderzoek DS AvondResearch Lezersmarkt . Kris Stevens

What are the reasons for you to read dSAvond every day?

Basis: n = 438 personen die DS Avond nu (bijna) dagelijks lezen

onderzoek

onze lezers over dS Avond