how to build a popular wordpress plugin - wordpress boston june 2014

How to build a

PLUGIN PEOPLE LOVE@NelsonJoyce @AndyGCook

#BOSTONWP MONDAY JUNE 30, 2014LEADIN.COM

WASTED TIME& EFFORT

Started October 2013

5000+ Downloads

4.5 Star Rating

LEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

DON’TF*CKIT UP

LINES OF CODE

CONTACTS

EMAIL ADDRESSES

STARTUP EXPERIENCE0LEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

START WITH WHAT

YOU KNOWLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

MARKETINGSOFTWARE FORWORDPRESS

DON’TF*CKIT UP

PROTIP ONE

NOT PRODUCTSSTART WITH PEOPLE

YOU ARE NOTTHE USER

TALK TOPEOPLE

Where do I find these “PEOPLE”

2 CALLS

5 CALLS

I'm reaching out because I'm part of a 2-man startup working on a

WordPress plugin to help users see how their visitors are interacting

with them online (we're calling it LeadIn http://leadin.com).

If you're up for it, I'd love to do a 30-minute call to pick your brain

about WordPress and marketing in general. Any feedback or ideas

you have would be super valuable.

I'm reaching out because I'm part of a 2-man startup working on a

WordPress plugin to help users see how their visitors are interacting

with them online (we're calling it LeadIn http://leadin.com).

If you're up for it, I'd love to do a 30-minute call to pick your brain

about WordPress and marketing in general. Any feedback or ideas

you have would be super valuable.

5 CALLS

“cool i like this, I did something similar

last year. It failed but I still think it would

be a good idea if I had more time to get

it right.”

- Nice Person

http://wpcurve.com/podcast-49-business-breakdown-nelson-joyce-leadin-com/

PROTIP TWO

PEOPLE ARE NICEWHEN YOU’RE TRYING TOSOLVE THEIR PROBLEMS

PROBLEMSFRUSTRATIONSCOMPLAINTS

WHAT’S YOUR MARKETING PROCESS?

WHAT TOOLS DO YOU USE?

HOW COULD THEY BE BETTER?

I know [Google Analytics] can do many things, it is a

powerful tool, but, you know, I just wanted to know

which pages my leads went through before/after they

filled in the contact form.

It would be helpful for me to know what content

the user who contacts me had visited so I can

ascertain their interests.

I DON’T KNOW WHERE MYLEADS ARE COMING FROM

PROBLEM:

DOESN’T THIS EXIST ALREADY?

TOO COMPLICATED & TOO EXPENSIVE

ONE CLICK INSTALL

PROTIP THREE

DON’T UNDERESTIMATE

SIMPLICITYLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

DON’TF*CKIT UP

MOCKUPS ARE

CHEAP!LEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

SHOW PEOPLE AND

LISTENLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

I WOULD

PAYFOR THIS!

DON’T CARE AMAZING!

VALLEY OF

PROTIP FIVE

LOOK FOREXTREMEREACTIONS

BUILD LESS. LEARN MORE.

ASSUMPTIONVALIDATELEARN

ASSUMPTION:

People will install a plugin to track where

their leads come from

MINIMUM VIABLE PRODUCT

MINIMUM VIABLE PRODUCTPLUGIN

Form builderList of all contacts

Timeline for each contactSettings

Email notificationLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

Perfection is achieved not when there is nothing more to

add, but when there is nothing left to take away

- Antoine de Saint-Exupery

Form builderList of all contacts

Timeline for each contactSettings

✓ Email notificationLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

SOME OFLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

PROTIP FIVE

CODE IS JUST A BYPRODUCT OF SOLVING PEOPLE’S PROBLEMS

Our mission is to

democratize

publishing.

If you are not embarrassed by the first version of your

product, you’ve launched too late.

- Reid Hoffman

Founder - LinkedIn

ASSUMPTION:

People will install a plugin to track

visitors activity on their website and find

value in that data

ASSUMPTION:

People will install a plugin to track

visitors activity on their website and find

value in that data✓

TALK TO PEOPLE?

PROTIP SIX

CUSTOMER COMMUNICATION IS YOUR COMPASS

Listen

AnalyzeDeliver

100 INSTALLS

PROTIP SEVEN

BUILD A PLUGIN THAT100 PEOPLE LOVE

Launched in repo 3/12

5,204 Downloads

41% OF WORDPRESS PLUGINS< 1,000 DOWNLOADS

DOWNLOADS FOR PLUGINS LAUNCHED ON 3.12

PROTIP ONE

NOT PRODUCTSSTART WITH PEOPLE

PROTIP TWO

PEOPLE ARE NICEWHEN YOU’RE TRYING TOSOLVE THEIR PROBLEMS

PROTIP THREE

DON’T UNDERESTIMATE

SIMPLICITYLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

PROTIP FIVE

LOOK FOREXTREMEREACTIONS

PROTIP FIVE

CODE IS JUST A BYPRODUCT OF SOLVING PEOPLE’S PROBLEMS

PROTIP SIX

CUSTOMER COMMUNICATION IS YOUR COMPASS

PROTIP SEVEN

BUILD A PLUGIN THAT 100 PEOPLE LOVE

@NelsonJoyce @AndyGCookLeadIn.com/vip

THANKS!

how to build a popular wordpress plugin - wordpress boston june 2014

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