how to build a good store page - lazada.com on how to build a good... · key messages for customers...

How to Build a Good Store

Page

29th March 2018

Agenda

2

1. Introduction

2. Store Layout & Branding

1. Store Layout &

Branding

2. Product & Content

Quality3. APP First Experience

✓ Presence of brand image with

the right look and feel

✓ Key messages for customers

to be engaged with the store

✓ Upload high quality product

images & content with the

right resolution and

dimensions

✓ Ensure decoration is being

displayed with the right user

experience on the APP

4

Category CriteriaStore Quality Type

High Medium Basic

1.Store Layout & Branding

Header Availability ✓

Banner Availability ✓ ✓

Banner By Category ✓

Clear unique seller

proposition and

message

✓ ✓

2. Product & Content Quality

High quality product

image✓ ✓

Products with white

Background✓ ✓ ✓

Regular Product/

Content Updates✓

3. APP First ExperienceGood Mobile

Experience✓

Agenda

5

1. Introduction

2. Store Layout & Branding

6

GOOD PRACTICE AVOID

Key Highlights

❖ Having a header on the store

provides a better look and feel to

the customers

❖ Avoid heavy text and graphics on

the header banner

❖ Avoid featuring promotional

text/vouchers

❖ Upload separate header for

desktop & mobile/APP

7

GOOD PRACTICE AVOID

Key Highlights

❖ Upload banners to make the store more

appealing and attractive to customers

❖ Utilise the ready-made templates in store builder

tool (Store builder guide in Lazada University)

8

GOOD PRACTICE

Key Highlights

❖ Having categorized banner will

help the customers to navigate

within the stores easily

❖ This applies to sellers who sell

multiple product categories

❖ Ensure consistency on text,

background colour, images etc

in the category banner

AVOID

9

GOOD PRACTICE AVOID

Key Highlights

❖ Make sure customers can

understand the

offers/propositions of the

promotion or products easily

❖ Make it appealing with less text

and clear proposition what

products/offers the seller is

promoting

10

GOOD PRACTICE AVOID

C

Key Highlights

❖ Products with coloured and heavy

graphics background may confuse the

customers about the product

❖ Do not include product proposition e.g.

free, cheap etc in the product image

❖ Make sure products are in high quality

(follow size guideline)

❖ Products are best displayed when they

have a white background

❖ Make sure the images are of good quality

11

AVOID

Key Highlights

❖ Always preview the store for

both Desktop & Mobile to

make sure before publishing

to ensure good user

experience.

❖ Ensure consistent experience

for customers across desktop

and APP; As you can see

from the example, Desktop

has better visual appeal

compared to APP.

12

Refresh product SKUs every 2 weeks

Make sure the campaigns are up to

date

Add content to increase

engagement e.g. style updates

Remove SKUs which have no stocks

For Apps; post micro content to make it quick and easy for consumers to read

Thank you