how to build a data driven business in big data age

Data-driven Life

Or how to build YOUR data-driven business in the dawn of Dataclysm ?

http://BigDataVietnam.org http://RFXLab.com

Key ideas in this slide:● Knowledge about the theory of “Human Data World”● Examples about Data Product in real life● How to build a Data Product

Question 1:

What is theory of “Human Data World” ?

3 core ideas of the theory of “Human Data World”1. Soft data of life ( the emotional needs )

E.g: Love experience, Job experience, Friendship ,...

2. Hard data of life ( the fundamental human needs )

E.g: Food, Security, Money, Job, Education, ...

3. Spiritual data of life ( the inner Self needs )a. Belief: What b. Mind: How you see the World from your brain c. Life: The experience between you and your reality

How Steve Jobs think about data ?

How Have Cell Phones Changed Over Time ?

Life of today

Human Needs → Data → Digital Service1. Physiological needs:

food2. Safety needs:

Financial security3. Love and belonging:

Friendship4. Esteem: engage in a

profession or hobby to gain recognition

5. Self-actualization: becomes a better one

1. Food + reviews

2. Financial data

3. User Profile Data

4. Education data

5. Networking data

1. Foody, Google,..

2. Mobile banking

3. Facebook, Tinder

4. LinkedIn, Coursera

5. Facebook, LinkedIn

1. Needs: Physiological needs + Safety needs + Esteem2. Input: Food , User reviews (Experience)3. Output: Web, App and API

1. Needs: Love and belonging or just Friendship2. Input: Facebook Profile Data, GeoLocation, Browsing data3. Output: Tinder

1. Needs: Security (Job), Self-actualization, Networking2. Input: your career data, networking data, job, contact, ..3. Output: Services of LinkedIn

1. Needs: Personalized Shopping Experience2. Input: product data, shopping history, your interests,..3. Output: Amazon (Recommended Engine)

Question 1:

What is theory of “Human Data World” ?

What is theory of “Human Data World” ?

Question: Why is spiritual data the most important ?

Because data is experience

And experience is data in our brain

How to build a Data Product 1. Identify your customer needs2. Begin a list of basic questions ? E.g: What is output of my service 3. Start design thinking about your product: input, output, function

Human Data World

Data-driven product

Data-driven business

YOU

Big Data here

How to build a Data Product

Demo a simple Data Product● Need: We need a good health ● Input: Our daily activity data → step tracking● Output: sample step tracker app with real-time report and virtual assistant

Key ideas for simple health analytics app1. Step statistics data2. Tracking user activity data3. Provide information about good habits: favorite

exercise programs

Great book for references! (worth reading)

Summary for you

● Know the theory of “Human Data World”● See some examples about data product in real life● Steps to build a data product

More information● http://www.rfxlab.com● http://www.bigdatavietnam.org● https://www.oreilly.com/ideas/drivetrain-approach-data-products

● http://www.becomingminimalist.com/escaping-excessive-consumerism/● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism-

our-way-of-life-is-not-viable-1863278.html● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664