how to break into enterprise mobile b2b (without selling your soul!) jenny blumberg august 2015

How to break into enterprise mobile B2B (without selling

your soul!)Jenny Blumberg

August 2015

AYNK (Acronyms You Need to Know)

• EMM – Enterprise Mobility Management

• MDM, MAM– Mobile Device Management, Mobile App Management

• BYOD, CYOD – Bring Your Own Device, Choose Your Own Device

• MADP, RMAD – Mobile App Development Platform, Rapid Mobile App Development

• MBaaS – Mobile Backend as a Service

Why EMM?• Demand

• People desire consumer-grade mobile apps

• Lack of current developer resources

• Impact

• Change how people work

• Industries with non-desk workers set to benefit

• Apple as a leader

• B2B Distribution

• iOS is most popular in BYOD

MBaaS

Authentication• Basic over SSL• Claims-based (ADFS)• NTLM• OAuth• SAML• Forms• …and multi-factor!

Encrypted storage

Secure tunneling

Multi-factor authentication

App management

MDM integration in 5 easy steps!

• Integrate SDK into app project

• Install MDM profile on phone

• Install and configure tunnel

• Profile talks to SDK and sends traffic through tunnel

• Profit! $$

Distribution

• Apple B2B (+ MDM)

• Public App Store

• MDM whitelist

• Resigned ipa

• (custom apps only!)

Questions?