how to be an influencer with your stories
Post on 20-Mar-2017
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National League of Cities’Creative Transportation in Cities of All Sizes:
How to Be an InfluencerWith Your Stories
Local governments can and should be:
1.Their own media, and2.Hyper collaborative with
their community.
What’s Special About Arlington?
Influencing Media
Influencing Transit Agencies
Influencing Policy and Planners
A Roadmap to Storytelling That Won’t Break the Bank
• Compelling websites sell a lifestyle• Pick your social networks wisely• Find free contributors to help• Engage at events or hackathons • Engage thought leaders • Tell stories from research and data • Create locally and nationally relevant
messages and talking points• Use great photos – always• Make grass-roots calls to action• Hire a journalist
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