how to avoid or lift google penalties - by @jimboykin
Post on 18-Jul-2015
611 Views
Preview:
TRANSCRIPT
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Jim Boykin April 2013
CEO/Founder of Internet Marketing NinjasOwner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Many site owners thought their Content and Links were just fine prior to the update that hit them.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Panda
Mostly about Content (Quality and Amount)
and Usability (Pogosticking)
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Is More Content Better?
Is Fresh Content Better?
Is it always a good thing to grow your site?
New Ways to Think about Content
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
More is NOT always better
Things to consider
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Used to be 1000 pages, but we added 99,000 new pages.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Fresh Content is Not Always Better.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Pogosticking vs.
Bounce Rate
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Penguin is mostly about Backlinks
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
What’s in a Name?
Web Spam Over Optimization Penguin
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Optimize too much and I’ll get you! hehehehehehehehehehehe
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
There is no such thing as “Hundreds of Directories"
There is no such thing as “Hundreds of Article Syndication sites"
There is no such thing as “”Hundreds of Blog Reviews"
There is no such thing as “Hundreds of Guest Posts"
There is no such thing as “Hundreds of Forum Comments"
A Few Link Building Myths
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Our Bad-o-Meter Tool
Or use our: Find Broken Links, Redirects & Site Crawl Tool
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Did You Buy Links?
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Too Much Exact Match Anchor Text
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Most Common Backlink Anchor Text is all Keyword Phrases
and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text
Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets
Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Does your website has thousands of pages,
…But only a few of those pages have backlinks to them?
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
If you bought Low Quality Blog reviews,
you might be in trouble
Example http://BobsRockBand.com/cheap-widgets.html
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Tons of article syndication
ArticleJim.comArticle Olivier.com
AaronsArticleSite.comArticleMark.comArticleDick.comArticleJane.com
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Too Many Links from Homepages of other
sites
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Forum posts/Comments
by unranked author names
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Too many links from the same C Class IP Range
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
What does you NeighborhoodCo Citation Look Like?
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Pages that Link to YouWho Else do they Link out to?
http://www.internetmarketingninjas.com/jim/images/co-citation3.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Do you know who your site links OUT to?
Find Broken Links, Redirects & Site Crawl ToolImninjas.com/tools First tool on the page
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Penguin Solutions
The Disavow Backlinks tool
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Don’t Blog or Tweet this Tool
Imninjas.com/google-backlinks/
pubconninja
Keep a secret. One week Pass.Public release in a few weeks.Run at night (slows computer down)Use dead links and Patterns to find crap
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Google’s new Find Backlinks by Date Google found them.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Please let me out of Jail.
I will stop chasing short tail and I will do great things to build my brand from now on.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Reconsideration Requests:•Save all the data to google docs or a webpage and reference in your report.•Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date•Note all links you feel are bad and that you've contacted to have the links removed.•Save a few copies of your emails you sent to show Google.•Show links you were able to remove.•Show that you wrote again to emails that were bounced.•Show them you have done everything you can to get those links removed.•Tell them you Fired your SEO Company•Tell them you fired the person who hired the SEO Company too.•Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan.•Tell them you’re not chasing phases anymore.•Tell them you’re all about Branding and doing good things that earn trust•Tell them what your future plans are, and how you've changed.•Start doing the things you said you’ll do…and don’t buy links again…
and Change your strategy from here on out….you’re done with the short-tail game.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Where should you be getting links from now ???
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Long Tail
vs.
Short Tail
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Getting Links/Likes/Signalsw/o looking like you’re trying to
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Here’s a few way to get real links.
Real Blog Comments on Real Blogs in recent postsReal Forum comments on related forums in recent threadsInfographics - Academic Articles promoted to academics Real Guest Posts on Real Sites - Find experts and interview them - Sponsor Events - Tell People about Errors on their site – fix links - Research competitors Backlinks and pages that got backlinks - Charity links - Scholarships - Awards and Badges - Create Viral Content - Widgets – Contests - Hire an Authority to Write for you - Create Guides – Blog to get links - Jobs Page - Videos - Give away stuff
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Get real blogcomments on related blogs.
But stay away from sites like these.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Real forum comments on related forums.HowSearch for the topic name with the word “forum” after it to find forums. Think Authorship…FYI, this is another way you can build up your author trust..
But Stay Away From These:
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Awardsand Badges
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Scholarships
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Donate to Causes
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Sponsor Things
and Events
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Real Guest Posts on Real Sites
Huh? http://www.backwoodssurvivalblog.com/2012/11/guest-post-pay-day-loans-are-they-trap.html
http://www.backwoodssurvivalblog.com/2009/03/high-stakes-gambling-in-washington.html
Ann Smarty’s http://myblogguest.com/
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Infographics
Matt Cutts to Eric Enge
“This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Tell People about Errors on their site – Fix LinksHi Bob,I wanted to point out a few broken link on one of your pages.On, http://www.teachers.harvard.edu/rice/car-history.htmAbout halfway down the page, under the section called “Henry Ford”, you have a link that says “Henry Ford and the Assembly Line” that seems to go to a broken page.
FYI, I did find the other great page about Henry Ford and his work on assembly lines on this page http://www.carparts.com/history/henry-ford.html if you wanted to fix your broken link.Just thought I’d let you know,Jim
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Contests
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Widgets and Applicationsand Quizzes
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Create Guides and Learning
materials
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Some ideas of things to write about or to explore.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Academic Articles Promoted to Academics Elementary School Guide to ComputersHow to Build your own computerHow to keep your kids safe onlineThe History of the CameraThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Research Competitors Backlinks
Can I get on the exact page that links to my competitor?
If notCan I get a link on that site somewhere?
If notCan I get a Tweet, Follow or like?
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Find Experts and Interview Them
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Hire An Authority to Work for You
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Start Blogging
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Grow Your Following
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Get Links from Trusted People
To quote Google’s Agent Patent:
Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
1. Build Your Brand/Community2. Stop Chasing the Short Tail3. Write Great Content to get Links and mentions4. Start Making Connections with Influencers5. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic)6. Get Signals and Traffic to you site from Social Places7. Get Signals to your site from Hubs and Authorities in your Industry8. Find ways to get people to return to your site.9. Utilize Authors on your site, and get links from authors when possible.10. Create Great Resources so you don’t have to ask for links.
Advice for 2013 from Jim
Facebook.com/seoJim@JimBoykin@NinjasMarketing
IMNinjas.com/pubconus: pubcon pw: ninja
Jim Boykin April 2013
CEO/Founder of Internet Marketing NinjasOwner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch
top related