how to amplify your mnistry's outreach using twitter

How to amplify your outreach using Twitter

Toni Birdsongco-author, @stickyJesus: how to

live out your faith online & social media strategist

1Sunday, November 6, 2011

• Stay mission-centric • Set objectives & follow a plan • Position yourself to be heard • Find, get (and keep) followers • Smart tools to measure impact• Power of Influence: true stories to inspire

How To:

2Sunday, November 6, 2011

@tonibirdsong 10K (4 years)@stickyJesus 11.7 K (2 years)@steve_berger 3.8K (1 year)@FrTheatreTweets 2K (6 months)

Twitter Profiles

• Different Goals• Different Target• Different Followers• Different Messages• Different Outcomes

3Sunday, November 6, 2011

Stay Mission Centric

4Sunday, November 6, 2011

Follow Him

• Pray• Expand • Bless• Enlighten

Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10

5Sunday, November 6, 2011

“But I say to you that for every idle word men may speak, they will give account of it in the day of judgment. For by your words you will be justified, and by your words you will be condemned.” Matt 12:36-37, NKJV

Words

www.wordle.com

6Sunday, November 6, 2011

The Holy Spirit

And I will ask the Father, and he will give

you another Counselor to be with

you forever—the Spirit of truth. The world cannot accept him,

because it neither sees him nor knows him.

But you know him, for he lives with you and

will be in you. John 14:16-17

7Sunday, November 6, 2011

•Heart (compassion, charity)

•How-To (information, use)

•Humanity (imperfections, real)

•Humor (fun, unique, creative)

•Holiness (choosing the higher way)

what’s behind your avatar?

8Sunday, November 6, 2011

Set Objectives& Follow a Plan

9Sunday, November 6, 2011

Set Objectives& Follow a Plan*

• Who am I trying to reach?• How will I reach them?• How can I be useful to them?

• How will I engage them?• How do I keep it up?• How will I measure impact (steward my time) ?

*see download to go deeper

10Sunday, November 6, 2011

Find, get & keep followers

11Sunday, November 6, 2011

find, get & keep followers

• Who do I follow?

• Where do I find them?

• Target vs. Advocates

• What is influence?

12Sunday, November 6, 2011

Etiquette that multiplies

• Thank• Reply• Re-tweet• Respond/Interact• Pose questions• Lift causes & passions• Follow Friday

13Sunday, November 6, 2011

How to #LiveSticky

• Listen• Engage• Lead & Lift• Be Present• Include• Real Relationship• Compassionate

sticky: The message that holds fast, adheres, and clings to the hearts of every generation. Eternal content independent of time, change, and cyberspace.

14Sunday, November 6, 2011

Smart Tools toMeasure Impact

15Sunday, November 6, 2011

• TweetDeck• Lists• To auto tweet or not• Follow-backs• TweetAdder• Hashtags• F2F & Events: the real conversation

Power Tools

16Sunday, November 6, 2011

Efficiency

• TweetDeck• HooteSuite• Seeismic• Social Oomph• Mobile Ready

17Sunday, November 6, 2011

Lists: Turns a flood to a

stream

18Sunday, November 6, 2011

• TweetDeck• Lists• To auto tweet or not• Follow-backs• TweetAdder• Hashtags• F2F & Events: the real conversation

Power Tools . . .

19Sunday, November 6, 2011

The Power of Influence

20Sunday, November 6, 2011

Influence = Change

• Political Influence (Global)• Social Influence (ABC)• Personal Influence (personal 1-1 evangelism) • Church/Ministry Influence (Crosspoint Church)

21Sunday, November 6, 2011

CommunityBuilding

• Blog • Facebook• Twitter• YouTube• Tumbler• StumbleUpon• Delicious• Digg• Face-toFace/Events

22Sunday, November 6, 2011

The Hashtag #

#FollowFriday#FF# Tworship#Prayer#Help#LiveSticky#JesusTweeters#LoveMyTheatre#FranklinTN#URInvited!

23Sunday, November 6, 2011

Go Deeper :#helpme#ihatemylife#help#pleasepray

The ASK :• How can I #pray for you today?• What’s the one thing that keeps you from giving your heart to #Jesus?• Do you want to know #Jesus? <link>

24Sunday, November 6, 2011

Metrics• Google Analytics• Tweet Reach• Twitalyzer• Klout.com• Tweet Stats• Peer Index• Social Mention• TwitterGrader• Facebook Insights

25Sunday, November 6, 2011

Klout.com

26Sunday, November 6, 2011

tweetreach.com

socialmention.com >>>

27Sunday, November 6, 2011

• Stay mission-centric • Set objectives & follow a plan • Position yourself to be heard • Find, get (and keep) followers • Smart tools to measure impact• Power of Influence

We Learned:

28Sunday, November 6, 2011

Downloads

29Sunday, November 6, 2011

• Social Media Strategy Template & list of Power Tools

•10 Commandments of Twitter

30Sunday, November 6, 2011

31Sunday, November 6, 2011