how technology can help in fighting counterfeiting and piracy

How Technology Can Help in FightingCounterfeiting and

Piracy

David FinnAssociate General Counsel

World-wide Anti-Piracy and Anti-Counterfeiting

Microsoft Corporation

59%of counterfeit product key generators and crack tools downloaded from peer-to-peer networks contain malicious or unwanted software

Counterfeiting and piracy: A high-tech economic and societal problem Threat to economy, jobs, taxes, innovation,

creativity Threat to IT security and systems integrity

25%of websites offering access to pirated software, counterfeit product keys and crack tools attempt to install malicious or unwanted software

IDC, The Risks of Obtaining and Using Pirated Software, Oct. 2006

Physical piracy: Faster evidence preparation

CD/CD-ROM/DVD production: vast and diverse

Physical piracy: Faster evidence preparation

Traditional disc matching: manual and slow

Traditional matching of unknown discs must be done by microscope, compared by a trained eye, disc by disc.

Physical piracy: Faster evidence preparation

Opportunity to automate comparison with known exemplars: ‘FRED’

Internet piracy: Faster identification, removal, deterrence Internet piracy is a very high-volume

business

Internet piracy: Faster identification, removal, deterrence Better use of technological tools Pro-active government enforcement Improved public-private cooperation