how social media impacts marketing's bottom line
Post on 13-May-2015
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Companies know they need to incorporate social media to reach new, existing, and potential customers and to demonstrate business impact, yet many are uncertain about how to go about it. How does e-commerce slot into the new medium? Will implementing marketing campaigns—or even e-commerce storefronts across social media channels—pay off financially? The good news is that social media is maturing quickly, and solid solutions exist to help achieve ROI.
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Anoop SahgalDigital Marketing, Adobe Systems
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