how smartphones change human behavior ?

How smartphones change human behavior ?

ESIL- 2012 - How smartphones change human behavior ?

Introduction

I . What’s a smartphone ?II. Smartphones impact on human’s social lifeIII. Smartphones impact on human’s workIV. Smartphones impact on consumers and business

Conclusion

ESIL- 2012 - How smartphones change human behavior ?

ESIL- 2012 - How smartphones change human behavior ?

Smartphones are changing how people live and work

4/10 people own a smartphone

Over 100 million smartphones sold in 2011 compared to 60 million in 2010

Own a smartphone is becoming a norm for people

ESIL- 2012 - How smartphones change human behavior ?

+ =

mobile phone

ESIL- 2012 - How smartphones change human behavior ?

+ =

mobile phone

PersonalDigital

Assistant (PDA)

ESIL- 2012 - How smartphones change human behavior ?

+ =

mobile phone

PersonalDigital

Assistant (PDA)

Smartphone

History

1992ESIL- 2012 - How smartphones change human behavior ?

19961992

History

1992ESIL- 2012 - How smartphones change human behavior ?

199719961992

History

1992ESIL- 2012 - How smartphones change human behavior ?

History

ESIL- 2012 - How smartphones change human behavior ?

2000

20072000

History

ESIL- 2012 - How smartphones change human behavior ?

Operating system

ESIL- 2012 - How smartphones change human behavior ?

• Apple’s iOS

• Google’s Android

• Microsoft’s Windows phone

• Nokia’s Symbian

• RIM’s BlackBerry OS

• Embedded Linux distribution: Maemo and MeeGO

ESIL- 2012 - How smartphones change human behavior ?

Social life

- Human are a social species, and people have a need for information and to communicate with one another. Telecommunication technologies intensify these needs.

- 4 out of 10 people now own a smartphone

- People use smartphones for entertainment and social networking

ESIL- 2012 - How smartphones change human behavior ?

Social life

ESIL- 2012 - How smartphones change human behavior ?

Education- Enable students to stay connected on and off campus

- Educators and students have mobile access to the communications and information they need.

- Conduct research / Update records / Collaborate with peers

- It make E-learning more easier

ESIL- 2012 - How smartphones change human behavior ?

But…

- Constant brief interruption change the way people live and making it harder for them to stay focused.

- Smartphones destroy the ability of people to interact directly

with other human.

-People do not listen to their friends as they are focused on the screen

-Limits the use of resources

such encyclopedias and books

ESIL- 2012 - How smartphones change human behavior ?

- Employees appreciate the mobility capacity of smartphones: stay constantly reachable.

-Access to their companys’ data out of the office, to their emails…

It make him more productive

ESIL- 2012 - How smartphones change human behavior ?

- 79% of people using smartphone used to carry out business instead of an office phone.

- 34% of small businessmen are using smartphones more than computers

- 7% entrepreneurs have stopped carrying laptops while traveling for business; they use smartphones!

It make him more productive

ESIL- 2012 - How smartphones change human behavior ?

Smartphones have also made practicing medicine more efficient

- With the use of smartphones, communication with patients, nurses and hospital staff is faster

- There is lot of information, literally, at their hands

- 67% of primary care physicians and 61% of specialists now have smartphones!

ESIL- 2012 - How smartphones change human behavior ?

However…

- Employees my lose interest in meeting

- It presents a lack of oral communication

- Decreased the interaction between workers

-They can take their office anywhere: conduct business on vacation!

- They are never away from work.

ESIL- 2012 - How smartphones change human behavior ?

Impact on consumers- In the last 2-3 years, smartphones have increased consumers’ acess to the web.

- Consumers’ buying behavior has started to change in a greater number of markets.

- Consumers are using its applications to form habits that integrate Internet use into basic everyday activities: GPS, looking for a restaurant, looking for the cheapest gas station

ESIL- 2012 - How smartphones change human behavior ?

Impact on business

- Create a new markets and new business: mobile ads, mobile marketing, mobile users category…

- Create new business (startup) to develop smartphones applications

ESIL- 2012 - How smartphones change human behavior ?

- Research has found that smartphone satisfy all people social communication needs. But this could lead to addiction.

- It is harder to draw a line where technological communication must end and human interaction must begin.

As good as smartphones are,

the negative effects « may »

outweighing the positives.

Bibliography

- Wikipedia: en.wikipedia.org

- Imperial Valley Press: ivpressonline.com

- MIT Sloan Management Review: sloanreview.mit.edu

- Pikaba: pikaba.com

- The Lipstick Economy blog: jamiedunham.wordpress.com

ESIL- 2012 - How smartphones change human behavior ?