how should business markets be segmented
Post on 16-Aug-2015
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Business Market are segmented as
1.Demographic
2.Operating variables
3.Purchasing approaches
4.Situational Factors
5.Personal Characteristics
2.Operating Variable
What TECHNOLOGY..?
User or nonuser status.. Heavy users, medium ??
Customer capabilities ??
3.Purchasing Approaches
Relationships Nature
Power structure
Purchasing policies
Purchasing Criteria
Purchasing organization function..
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