how much does marketing really cost?

HOW MUCH DOES MARKETING REALLY COST?HOW MUCH DOES MARKETING REALLY COST?

Nestlé posts approximately 1,500 pieces of content each day across its brands' Facebook pages

Percentage of Marketers Planning on Increasing Their Ad Budget by Channel

What technology are you using to manage your marketing costs?

Source: https://twitter.com/eye4style/statuses/451053540661010432

Source: www.glassdoor.com

Source: http://www.iab.net/media/file/B2BResearch2014.pdf

Source: http://www.e-importz.com/co�ee-statistics.php

Source: http://www.privatejetcosts.net/

Source: http://socialfresh.com/how-much-money-do-community-managers-make-infographic/

Source: http://adage.com/article/digital/ad-age-reader-survey-twitter-facebook-youtube/293923/

Source: Percolate: The Content Marketing Revolution

Source: http://qmediasolutions.com/how-much-does-a-video-cost/

Source: http://www.gartner.com/newsroom/id/2653121

Source: http://www.customcontentcouncil.com/news/nearly-44-billion-new-survey-shows-rise-content-marketing-budget

per day on Facebook posts alone

$42.50 X 3,000 =

$127,500

1989 1994 1999 2004 2009 2014 2019

3B

6B

creative and planning

graphic design

promotingthe post

scheduling,approval, communitymanagement

rent out hire

new community managers

full-size Gulfstream 550 jets3 6,554

every hourof every day

buy

cups of coffee260

every minute of every day

With $892,500 each day you could...

... and mobile ad spending continues to rise.

Video can be more engaging to customers, but it will only increase spending further.

But the potential costs are so much greater …But the potential costs are so much greater …

Twitter 63%

YouTube 54%

Facebook 59%

The average Facebook post has a lifespan of

3 three hours,

Video production costs can start at $1500 a minute,

57% ofmarketers

will invest more heavily in video, making it one of the fastest-growing content areas of all.

$ 13.1 B

$ 18 B

Mobile ad spending was

and will be

in 2013

in 2014 37%increase

That’s a

By 2019 more than 6 billion people will have access to the Internet, and primarily through mobile phones

40%of the world or 3 billion people are connected to the Internet

coming within the first 30 minutes.

but easily increase to

$5,000 $25,000 $250,000a minute for a major TV commercial

Quality marketing is personalized for different marketing channels.

If content is the currency of the digital age, then attention is the prize.

Costs are going up because customers are demanding more for their marketing.

50% of global reach

$892,500$325,762,500

So if the average marketer uses 7 channels:per day7 X $127,500 =

per year

1500 pieces X 2 hours= 3,000 hours

Assuming each Facebook post takes two hours of work:

$85,000annual salary

$42,50hourly salary

per day

Just imagine the scope and pace of marketing in 5 years: who your customer is, how many of them

there are, and where they are located will never be the same again.

Just imagine the scope and pace of marketing in 5 years: who your customer is, how many of them

there are, and where they are located will never be the same again.

marketer

Part of the problem is that organic social reach is going

away for advertisers.