how mobile-social is changing the way brands connect with consumers

HOW MOBILE-SOCIAL IS

Moderated by David Berkowitz, Sr. Director of Emerging Media & Innovation at 360i @dberkowitz / @360i

Featuring:Craig Davis, CEO, TextualAds - @CraDavTom Dorf, Director of Advertising Sales, MocoSpace - @MocoSpaceNoah Elkin, Principal Analyst, eMarketer - @noahelkinAdam Mirabella, Global Director, Digital Media, Nokia - @Sinlison

CHANGING THE WAY BRANDS

CONNECT WITH CONSUMERS

David Berkowitz

Feb. 9, 2011 | Social Media Week New York | #SMW11

Download 360i’s Playbooks:Mobile: mobileplaybook.360i.com

Social: playbook.360i.com

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

HUB for all announcements & sharing

The Mobile social app highlighted the best desserts at partner locations; A Mobile Guide Drove users to discover locations

FOOD PORN Application asks fans to upload their photos for a chance to win $5,000

Users received a one-day-event badge and discounts at Godiva stores nationally

Feb. 9, 2011 | Social Media Week New York | #SMW11

Six types of mobile social media

1. Online social networks on mobile devices

2. Share content via social channels

3. Location-based check-in services

4. Sharing and streaming content

5. Social gaming

6. Mobile social networks

6

Feb. 9, 2011 | Social Media Week New York | #SMW11

1) Online social networks on mobile devices

7

200MM+mobile

Facebook users

Feb. 9, 2011 | Social Media Week New York | #SMW11

2) Share content via social channels

8

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Connect mobile sites & apps with social networks

9

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3) Mobile social networks

10

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4) Sharing and streaming content

11

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5) Social gaming

12

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Game mechanics pervade social media: Meet your benevolent king

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Some kingdoms are hard to hold on to

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6) Location-based check-in services

15

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Feeling lucky, punk?

16

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Thanks! - Let’s stay in touch

• David Berkowitz

• @dberkowitz / MarketersStudio.com

• @360i / blog.360i.com

• dberkowitz@360i.com

• about.me/dberkowitz

Noah Elkin

Feb. 9, 2011 | Social Media Week New York | #SMW11

How Mobile-Social is Changing How Brands Connect with Consumers

Noah Elkin

Principal Analyst

@noahelkin

F E B R U A R Y 9, 2 0 1 1

Feb. 9, 2011 | Social Media Week New York | #SMW11

Social networks are increasingly the conduit for mobile communication

Feb. 9, 2011 | Social Media Week New York | #SMW11

Mobile social network usage will more than double between 2010 and 2015

Feb. 9, 2011 | Social Media Week New York | #SMW11

Location-based services have surged but aren’t yet mainstream

Feb. 9, 2011 | Social Media Week New York | #SMW11

Geolocation mobile apps serve many niches but tend to be game- or deal-focused

Feb. 9, 2011 | Social Media Week New York | #SMW11

Checking in motivated by prospect of value exchange: obtaining useful information and finding deals

Feb. 9, 2011 | Social Media Week New York | #SMW11

But what happens when the check-in becomes commoditized?

Over 380 Million Check-Ins!

Over 380 Million Check-Ins!

Feb. 9, 2011 | Social Media Week New York | #SMW11

Among mobile marketing channels, marketers are most interested in geolocation and social networks

Feb. 9, 2011 | Social Media Week New York | #SMW11

Marketer spending around location is starting to ramp up

Feb. 9, 2011 | Social Media Week New York | #SMW11

Location relevance increases the likelihood of generating a response from advertising

Feb. 9, 2011 | Social Media Week New York | #SMW11

Thank you

Noah ElkinPrincipal AnalystTwitter: @noahelkinEmail: nelkin@emarketer.comPhone: (212) 763-6055

Craig Davis

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Tom Dorf

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

Feb. 9, 2011 | Social Media Week New York | #SMW11

tom@corp.mocospace.com - 347.225.6711

Adam Mirabella

Feb. 9, 2011 | Social Media Week New York | #SMW11

Social Media Week 2011, New York

Adam MirabellaGlobal Director, Digital Media

Feb. 9, 2011 | Social Media Week New York | #SMW11

Mobility will drive the next phase of Internet growth

TODAY:

4.6 billion mobile

devices

1.6 billion Internet

users

450 million

accessing the

Internet through

mobileSource: IDC

2013:

5.9 billion mobile devices

2.2 billion Internet users

1 billion accessing the Internet through mobile

Source: IDC & Infonetics Research

Feb. 9, 2011 | Social Media Week New York | #SMW11

Key Trend #1

Feb. 9, 2011 | Social Media Week New York | #SMW11

Key Trend #2

http://www.socialmediaweek.org/nokiaconnects

Feb. 9, 2011 | Social Media Week New York | #SMW11

Key Trend #3

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What’s our role?

Feb. 9, 2011 | Social Media Week New York | #SMW11

The Future

Feb. 9, 2011 | Social Media Week New York | #SMW11

•David Berkowitz, 360i - @dberkowitz •Craig Davis, TextualAds - @CraDav

•Tom Dorf, MocoSpace - @MocoSpace

•Noah Elkin, eMarketer - @noahelkin

•Adam Mirabella, Nokia - @Sinlison

Keep the conversation going…