how meality achieved 2000% fan growth and 3% ctr increase with big data combine with facebook ads...

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How to Combine Facebook Ads and Content Strategy to Rapidly Grow your

Fanbase

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Goal: Grow Me-Ality fan base and source engaging content

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What Brands Are Driving Engagement ?

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INSIGHTS DIRECTS CURATION

Insight: Content themes over the industry shows what the consumers find relevant created validation on what should be created or curated.

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Content Identification - Trends

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INTEREST TARGETING

Fans most active with other brands provides the best interest to target Facebook ads on.

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SOCIAL MEDIA OVERVIEW

• July Analytics

SEM budget not funded

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CURATION DRIVES STRATEGY

• Hypercuration™ to discover which content in your niche is working the best.

• Are you doing similar things or what can you learn from the top performers?

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Content Types That Work

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CONTENT TIMING

Insight: Highest activity is lunch and just after work.

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WHAT’S HYPERCURATION™

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HYPERCURATION™• We’re achieving better success with Me-Ality in

the later part of the month as the data set to achieve affinity analysis and content discovery has grown and become more accurate.

• Additionally, posting better content over the past month has made some gains to Me-Ality’s EdgeRank which was abysmal to begin with due to the more transactional-based approach earlier.

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HYPERCURATION™

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CONTENT TRENDS AND PINTEREST

• Pinterest, achieved some outstanding results• Pinned 144 awesome pins to 9 amazing pinboards,

Followed everyone who entered Fit to Win who had a Pinterest account...

• Pin Hypercuration content to our pinboard, then posting the pin to Twitter, allowing our content marketing to get a double-whammy of Facebook and Pinterest impression from the same fan.

We got 2,394 followers - Now 4,094

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PINTEREST

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PINTEREST RESULTS

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Results Overview Fan Growth

70% consecutive

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engagement increase by 10 X

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Troy Allen, Marketing Director, Me-Ality

Chase McMichaelCEO & Co-Founder, InfiniGraph, Inc.

Thank You

http://halffiction.com/ Marc Lefton