how i lost my client's rankings and profits exploded

#SMX #14A1 | @StoneyD

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#SMX #14A1 | @StoneyD

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

Web PresenceOptimization

PolePositionMarketing.com

Stoney deGeyter

THIS IS ME I do this

Follow me

here

Read my book

Hire my team

WebM

arketingChecklist.com

#SMX #14A1 | @StoneyD

1998

#SMX #14A1 | @StoneyD

#SMX #14A1 | @StoneyD

#SMX #14A1 | @StoneyD

#SMX #14A1 | @StoneyD

#SMX #14A1 | @StoneyD

$100k in yearly revenue$250k in yearly revenue$500k in yearly revenue

#SMX #14A1 | @StoneyD

200810

Keyword: Motorcycle Batteries

#3 #4 #5 #6#1 #2

#SMX #14A1 | @StoneyD

NOKeyword Stuffing? Hidden Text?

Doorway Pages? Mass Link Building?

Content Spam?

#SMX #14A1 | @StoneyD

Because sooner or later…

#SMX #14A1 | @StoneyD

Keyword: Motorcycle Batteries

#3#4#5 #6#1#2

#SMX #14A1 | @StoneyD

NOTIt’s

Our Fault!

#SMX #14A1 | @StoneyD

#SMX #14A1 | @StoneyD

6 monthslater

Keyword: Motorcycle Batteries

#3#4#5 #6#1#2

#SMX #14A1 | @StoneyDCENSORED

#SMX #14A1 | @StoneyD

Fast Forward 12

MonthsKeyword: Motorcycle Batteries

#3#4#5 #6#1#2

#SMX #14A1 | @StoneyD

YOU LOSTMY #1

RANKINGS?!?!

#SMX #14A1 | @StoneyD

#SMX #14A1 | @StoneyD

Hundreds ofoptimizable

landing pagesadded

Major battery navigation overhaulBrand (Make)

Year + Make

Year, Make & Model

#SMX #14A1 | @StoneyD

Showed products at every stage

#SMX #14A1 | @StoneyD

What Happened?• The Good:• Made products easier for visitors and search

engines to find

• The Bad:• Diluted the authority of the main page• Big drop in Rankings

#SMX #14A1 | @StoneyD

Net result: all good!

#SMX #14A1 | @StoneyD

YOU LOSTMY #1

RANKINGS?!?!YOU LOST

MY #1RANKINGS!!!

#SMX #14A1 | @StoneyD

What have we learned?• Spam works… but only for so long.

• Website architecture plays a HUGE role in search engine rankings.

• #1 rankings are not always the best thing for your business.

#SMX #14A1 | @StoneyD

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