how green it can beat co2! - oecd
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How Green IT can beat CO2!How Green IT can beat CO2!
OECD-NITA Workshop 22-23 May, Copenhagen
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Søren Jensen, Senior Vice President TDC Business Nordic
The CO2 driverThe CO2 driver…
Growing wealth and search for convenience and time has Growing wealth and search for convenience and time has been the main driver in increasing the CO2 spending in the western world
Convenience will therefore be the best driver to cut CO2 -why we have to rethink our business model and innovate towards more convenience when changing our habits and b ildi f t i f ti d i ti t W kbuilding future information and communication systems
Examples of “convenience” solutions in TDCTelePresence
Work
TelePresenceVideo conferencesTeleconferences via phone or webSim-cards to automatic data gathering (M2M)Care solutions Spare timeTele medicineEmployee conceptsHome office solutionsHotSpotDi it l i t
Spare time
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Digital signature Travel
Future trends
From: To:
Future trends
Personal Computer
Identity in the physical world
Personal Internet
Identity and profile in the virtual world
From: To:
Identity in the physical world
Focus on technology & infrastructure
Gathering of data in real time
Identity and profile in the virtual world
Focus on functionality and transparency
Handling of data in real time
Numbers, names and telephone lists
Technology defined use of infrastructure
Pervasive Computing
Personal presence in virtual spaces
Functional defined use of infrastructure
Pervasive CommunicationPervasive Computing
Focus on white collar workers
E-mail as organizational glue
Pervasive Communication
All employees are knowledge workers
Unified Communication as the new glue
As our identity and profile is acknowledge in the virtual world, we will discover new ways to safe time and cutting cost in working and travelling, which will be one of the main
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g g g,drivers in saving CO2 within the enterprises.
Use of communication changes rapidly
The Echo Boomers or The Millennial kids are coming!
Use of communication changes rapidly
The digital natives is on their way as the new working force and consumer, which is the first generation to grow up in the digital age, leaving their parents as digital emigrants
Characterised by their special familiarity (singularity) with use of computer, mobile and internet and they utilize the full value of the technologic potential by
establish friendships and virtual spaces having spent less than 5.000 hours of education, but 10.000 hours of gaming, surfing the net etc.living almost half of their social life in Cyberspace living almost half of their social life in Cyberspace
The don’t use e-mail – not because it is old fashion – but because they have to wait to get an answer… they therefore use Instant Messaging and SMS instead, for real time communication
Large scale consumers of mobile phones, MP3/MP4/IPod and digital gadgets
Our behaviour and use of telecommunication changes rapidly by the influence of the millennium kids to whom telecommunication and virtual identity has of the millennium kids to whom telecommunication and virtual identity, has become pervasive and an important part of their own identity and personality.
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Fast adoption of new communicationFast adoption of new communication
The new work force and future consumer will be used to live and be confident The new work force and future consumer will be used to live and be confident with presence and communication in virtual societies like
Therefore they will have no problems in using and adopting new ways of working and communicating byworking and communicating by
Video conferencesTelePresenceUnified Communication
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etc.
From Personal Computer to Personal InternetFrom Personal Computer to Personal Internet
Work On The Go: Communicate
On The Go:Productivity monitoring,View and edit documents
not content creation
On The Go:
e-mail, IM, text, voice
Personal Broadband Internet
Entertainment On The Go:
Movies TV
AccessOn the Go:
Internet incl info
Internet
Movies, TV, music, games
Internet incl. info relevant to my
Location
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Organizational consequenceOrganizational consequence
Traditional MatrixPeople
Processes
Virtual OrganizationConnect and co-operate
ProcessesTechnology
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Rethink existing businessRethink existing business
According to Gartner TelePresence, Video conferences and working tools for co-According to Gartner TelePresence, Video conferences and working tools for coorporation are contributing to develop an infrastructure and culture which gives an incentive to hold ’distant’ meetings and work from remote places (and thereby reduce CO2)
A new battle will begin in attracting this working force and consumer, forcing the whole enterprise industry to rethink their business model and involve the environmental aspect and usage of new technology
Otherwise they will die in the competition as the new consumer will be a political consumer voting with its spending with those companies which gives them the aspects mentioned and identity there are searching for.
TelePresence
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Danske Bank invest in TelePresenceDanske Bank invest in TelePresence
Danske Bank has invested in a project consisting of 13 meeting room spread over 9 countries Danske Bank has invested in a project consisting of 13 meeting room spread over 9 countries
Danske Bank has invested in TelePresence to save travel cost, employee time on travel and raise efficiency of virtual meetingsTh h i l i D k B k ( f h CSR li ) i k The purpose on the environmental area in Danske Bank (part of the CSR policy) is to make Danske Bank CO2 neutral Danske Bank objective is to be CO2 neutral before the end of 2009 in connection with the UN meeting on climate in CopenhagenThe objective concern the Danske Bank in Denmark and foreign branches.
“Our expatiations is to save a lot of resources spend on travel time ant costs. Implementation of TelePresence is a management decision in Danske Bank. This means that the management team has a clear expatiation that as many international and regional meetings as p y g gpossible is done by virtual meetings in the future!” Tom Søderholm, First Vice President
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The New Multimedia BankThe New Multimedia Bank…
One National fiber network (MPLS solution) that supports multicast and quality of service
Video clips are shown in the bank in HD-quality. Files are stored locally in the branches and distributed by the fiber network
Broadcast and video on demand on the intranet and for the POS screens are shown as mpeg4, 16:9 format16:9 format
Integration between Microsoft Live Communication Server and Nortel IP telephony
TDC provide Technology protection by doubling broadband capacity every second year
J k B k i 5 000 t
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Jyske Bank gains 5.000 new customers in 1 quarter by new concept!
The Future 3D Video Conferencing systemThe Future 3D Video Conferencing system
Five years in the future, telepresence will no longer be about devices. Homes and hotels will use holographic conferencing, says CEO John Chambers, Cisco.
Th di i l h l hi f i ill fi b d l i i d Three-dimensional holographic conferencing will first be used at large expositions and conferences, and would later trickle down to enterprises. Over time, it might even be used at home. Your grandmother could virtually walk into a living room and talk to you - her image travelling over seas and countries over the Internet. A teacher could face 50 t d t d i l t l t ith i d b d l students and give a lecture complete with expressions and body language.
The possibilities of this decidedly realistic application are numerous
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www.eyeliner3d.com
Work and Travel in real time - DSB Internet in TrainWork and Travel in real time - DSB Internet in Train
New Infrastructure solution to DSBNew Infrastructure solution to DSB
Wi-Fi HotSpot in passenger train IC4
Copenhagen – Aarhus 2008/2009
N ti id HSDPA b kbNationwide HSDPA backbone
Finally installed in 2016
DSB achieve
Internet access at + 180 km/t
A better passenger productp g p
Converting travel time to work time
Saving CO2 getting more passenger!
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ICT Solution can make the differenceICT Solution can make the difference…
Flexi-WorkFlexi WorkIf 10% (19.3024 million) of EU-25 countries employees are flexi workers, then 22.17 million tonnes CO2 can be saved
A di fAudio-conferenceIf 50% (96.512 million) of EU-25 countries employees have one audio-conference call per year, then 2.128 million tonne CO2 can be saved.
Business travel replacement (Video-conference)If 20% of business travel in EU-25 countries is replaced by non-travel solution (e.g. video-conference), around 22.35 million tonnes CO2 can be saved
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Source: http://www.gesi.org/
ConclusionConclusion
The focus should be on how we together can change peoples habits and behaviour for the better on CO2 pendingCO2 spending
The driver to reduce business CO2 emission is a situation where the companies experience that they can save money or/and time simultaneous with a reduction in CO2 emission
A ti ld b th t th t d th OECD h ld b d th i bilit t A suggestion could be, that the governments around the OECD should be measured on their ability to execute and invest and demand that the OECD members by themselves, takes the initiatives needed to ensure less travelling and more efficiency in our meeting structure and present in the virtual world
In how many countries within the OECD is it possible to meet my counterpart within the public services on the Internet live?
Rethink business d l
the Internet live?– is this good enough and will it help us as a community in changing our habits towards less CO2 spending?
Changing
models
New generationwork force
Investments g gbehaviour
Development of new
work force and customers
in infrastructure
Customer demands
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Development of new technologies
Customer demands
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