how good social media and event technology enhance the event experience

How Social Media and Event Technology enhance the

event experience

Josh Dry - Marketing Executive at ShowGizmo and Event Camp Organiser

@ShowGizmo #Convene2013 Josh@ShowGizmo.com

ShowGizmoThe app for all events

@ShowGizmo #Convene2013 josh@ShowGizmo.com

What are Event Camps?

• Started via #Eventprofs• #ECDU12, #ECME12 and #ECME13• Live Hybrid Events with remote

audiences• Event Profs around the World present• Sharing latest trends and technologies

@ShowGizmo #Convene2013 josh@ShowGizmo.com

@ShowGizmo #Convene2013 josh@ShowGizmo.com

What is the point of good Social Media for Events?

Not Social Media #101

Before, During and After

Used to help achieve your event objectives

Channels are open (whether you like it or not)

E.g.1 Crowd-sourced notes via Google Doc at NetHui 2012E.g.2 #susanalbumparty and #nowthatchersdead

@ShowGizmo #Convene2013 josh@ShowGizmo.com

What is the point of good Tech at Events?

Make some otherwise timely processes streamlined i.e. Why we email

The unseen hero; registration systems, lead capture, event apps, voting handsets

What is happening at Convene 2013 today?

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Good Social Media and Event Tech make events better:

Example: See a Tweet see the Hashtag more Event Info (website, live stream link) watching stream Tweet a question get a reply!

Direct/Free/Fast/Educational/Feel-good experience for an otherwise non-attendee.

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Social Media Concierge

@ShowGizmo #Convene2013 josh@ShowGizmo.com

What makes a good SMC?

Knowledge of Tech, Social Media and the event objectives

A SMC that can talk on camera and understands the audiences

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Use ShowGizmo for one or many events:

Achieving event ROIs through Social Media and Event Technology…

ReachEngagement with audience/ source to source conversations Keeping it digital (info and comms)Capturing these leadsUsing reportsStatus/Kudos

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Now is the time to mobilise

BYODSharing + Communicating DigitallyGreen and SustainableThe work that Event Apps can do…

‘The use of smartphones will continue to grow from 50% of exhibition visitors currently to 90% in the next two years’ – Feb Edition Exhibition News

Connect Create profile Upload info Search Favourite Facebook Twitter Plan Show info People info Downloads Schedule Venue map Notifications

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Plan your schedule Connect with the right people Download information Share what you find Provide feedback in real time

@ShowGizmo #Convene2013 josh@ShowGizmo.com

For Delegates…

Delegates scan Exhibitor QR codes with the ShowGizmo scanner:

Leads for exhibitors Info straight to delegates phones

@ShowGizmo #Convene2013 josh@ShowGizmo.com

For Exhibitors…

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Where are Event Apps headed?IPSRFIDARHUDFOTP

Where are they not headed?

RegistrationOwn internal social sideTo the nearest recycle centre

programmes

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Thinking Green and Sustainable

Digital communication / collateral is eliminating wasteNo Duplicated TechnologiesEliminating time + costs

Opportunities: Saving on your and their print costs (event in Middle East giving away $48 tablets)Virtual Goodiebags?

Live Polls: fully configurable by you, display results in real time

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Vote Now!

@ShowGizmo #Convene2013 josh@ShowGizmo.com

There is Rapid Growth in both these areas!

New tool ‘Vine’Lanyrd / Slideshare / Storify / EsponceVideos still king1st Event App acquisition

How to Know/Find out about these?#eventprofs, LizKing, CorbinBall

@ShowGizmo #Convene2013 josh@ShowGizmo.com

It’s what attendees want…You can reach them and they can reach youThe potential sharing reach of your contentIf you won’t your competitors will

@ShowGizmo #Convene2013 josh@ShowGizmo.com

What success looks like……

It’s not just the experience either…

Success can be: attendance numbers (online), increased sponsor promotion, new leads captured (more or cheaper), new social connectios, demonstrating new technologies

Event Camp success: no budget thus no revenue. Reach and strength of knowledge shared

Success = all the ways it was enhanced

Your event is just around the corner…

Get the balls rolling in social and tech spaces…

Template Event Apps like ShowGizmo are ready now!

EMBRACE IT before and during

@ShowGizmo #Convene2013 josh@ShowGizmo.com

And After?

Increasing the time of your event…

Leverage from what you have done… (Tweet Category, Event App reports and use of Technology reports!)

How the event achieved its ROIs through good social media and event technology…. what were your measures - what do results looks like?

@ShowGizmo #Convene2013 josh@ShowGizmo.com

@ShowGizmo #Convene2013 josh@ShowGizmo.com

Future proof your events today!

Think about your goals! Focus Event Tech and Social Media on ROIGive it a go!Feedback Loop: use reports and evaluations

‘If you don’t have an event app for your event by the end of this year, your attendees will be asking why’ – Corbin Ball, ABEE 2012

Everyone benefits: Attendees, exhibitors, producers, sponsors

@ShowGizmo #Convene2013 josh@ShowGizmo.com

LIVE POLL RESULTS

@ShowGizmo #Convene2013 josh@ShowGizmo.com

THANK YOU!

We are on stand #95, come have a chat about Event Tech, Social Media, Event Apps or your events…

info@ShowGizmo.com or @ShowGizmo

Use the app today and let us know what you think…