how eaton powers employee engagement and productivity

How Eaton Powers Employee Engagement and

Productivity

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How Eaton Powers Employee Engagement and Productivity

Zari VenhausSenior Manager of Global Brand and

Integrated Communications at

Eaton

@zrtalebi

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Communication Messages and Quality

Employees feelDrained

A knowledge worker spends most of the week gathering and communicating information:

Reading and answering email

Searching and gathering information

Communicating and collaborating internally

Communicating and collaborating externally

Publishing information

Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks

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The use of mobile to accomplish everyday tasks

is increasing — especially for working professionals.

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What inspired Eaton to get started with employee engagement and

advocacy?

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Eaton: A Leader in Power Management Solutions

• Eaton has a 100-year heritage in innovation

• Services two main segments: Industrial and Electrical• Electrical Products, Systems and Services

• Hydraulics

• Aerospace

• Vehicles

• Approximately 99,000 employees

• Sells to customers in over 175 countries

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#EatonEngaged Helps Keep Brand Messaging Consistent

• Improve brand messaging consistency on social• Showcase new company content• Provide employees with the opportunity to share the Eaton story

with their networks

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“Keeping with our heritage of innovation, #EatonEngaged has allowed us to think outside the box and change the way we share our brand story with our employees and customers.”

Zari VenhausSenior Manager of Global

Brand and Integrated Communications at

Eaton

@zrtalebi

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What is #EatonEngaged?

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Introducing #EatonEngaged• Eaton’s employee engagement and advocacy program• Go-to place for employees to discover new Eaton content • Delivers relevant content to employees to help them be

recognized as experts• Empowers employees to share their passion for their work

and company

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“#EatonEngaged makes it easy for employees to find important content and gives them the opportunity share it to share the brand story with their networks.”

Zari VenhausSenior Manager of Global

Brand and Integrated Communications at

Eaton

@zrtalebi

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What content is featured on #EatonEngaged?

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Eaton’s Two-Tier Content FactorySales & Marketing Content• Connected Eaton’s social

feeds to #EatonEngaged• Automatically feature

company, partner and industry content

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Employee Submissions• Employees can easily submit

content within the program

• Content submissions:• Community Projects and

Events• New Product Launches

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“By delivering diverse content, #EatonEngaged promotes our position as thought leaders as well contributing members of our local communities.”

Zari VenhausSenior Manager of Global

Brand and Integrated Communications at

Eaton

@zrtalebi

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How do employees find the content that’s relevant to them?

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How Eaton Delivers Company-Wide Content• Company-wide content is

featured on the Home channel• Can be viewed and shared by

all employees• Content includes• Awards and Recognition• Customer Successes• Corporate Social Responsibility#EngageU

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How Eaton Delivers Product News and Thought Leadership Content

• Eaton has many product offerings and divisions

• Each market segment has its own program channel

• Channels mirror how teams are structured

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“Eaton has many products and divisions. Grouping the content by market segment makes it easy for employees to find the content that’s relevant to their focus and audience.”

Zari VenhausSenior Manager of Global

Brand and Integrated Communications at

Eaton

@zrtalebi

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What value do employees get out of being part of #EatonEngaged?

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What’s In It for Eaton Employees?• Makes it easy for employees to discover

new company content that’s relevant to them

• Gives employees the opportunity to share their pride for their work and company

• Easy first step into social media

• Helps employees position themselves as the experts in their field

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“It’s hard for employees to keep track of all Eaton content. #EatonEngaged makes it easy for our employees to stay in the know.”

Zari VenhausSenior Manager of Global

Brand and Integrated Communications at

Eaton

@zrtalebi

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What do you see for the future of #EatonEngaged?

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What’s Next for #EatonEngaged?• Increase Program Membership• Integrate with company intranet (single sign-

on)

• Partner with HR to develop new careers channel

• Develop training program on Eaton University

• Drive More Readership• Launch mobile app

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“Looking ahead, we’re hoping to engage all employees by making it easy for them find and share the content they care about through mobile and our intranet.”

Zari VenhausSenior Manager of Global

Brand and Integrated Communications at

Eaton

@zrtalebi

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The use of mobile to accomplish everyday tasks

is increasing — especially for working professionals.

#EngageU

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Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.• 82% of Millennials • 76% of Gen X• 54% of Baby Boomers

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Meet the Only Daily News App for WorkThe SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.

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Interested in Learning More?

#EngageU

Join Our Next Webinar – Feb 11Beyond Email: A Modern Approach to Engaging a Distributed Workforcehttp://bit.ly/beyondemailwebinar

Request a Customized Demo415.655.2700http://www.socialchorus.com/tourinfo@socialchorus.com

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How Eaton Powers Employee Engagement and Productivity

Zari VenhausSenior Manager of Global Brand and

Integrated Communications at

Eaton

@zrtalebi

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Thank You!