how deep linking can tackle the challenges of mobile fragmentation

How Deep Linking Can Tackle The Challenges Of

Mobile Fragmentation

Lauren NemethCRO, URX

urx.com| | lauren@urx.com@urxtech

Users Have More Choice Than Ever Before

Mobile Discovery Is Broken

Sources: Parse.ly, August 2015. App Annie, September 2015.

Search & Discovery Fulfilling IntentPredictive Assistance

Platforms Are Becoming The Navigation Layer

Deep Linking Helps Turn Intent Into Action

The Mobile Commerce Opportunity Is Immense

Source: Forrester Research company reports, October 2015.

But Commerce Is Not Being Properly Addressed

Source: Forrester Research company reports, October 2015.

33% 20%11%

Walled Ecosystems & User Targeting Rule

But Mobile Is All About Now and Next

Mobile “Storefronts” Should Be Everywhere

Relevant calls-to-actionDisplay the right products or services at the point of intent using page context.

In an engaging unitInspire action within a native discovery format.

With immediate resolutionOptimize the acquisition funnel with app deep linking and product-level resolution.

Consumers Want Relevance & Optionality

Key Takeaways

1.

Focus on what mobile users want to do instead of what they have done

2.

3.

Drive mobile discovery through relevance & immediacy

Use deep linking to streamline the path to purchase

Thank youLauren Nemethlauren@urx.com