how can companies use packaging,labeling, warranties,and guarantees as marketing tools?

Packaging, Labeling, Warranties And Guarantees

PACKAGING

It include all the activities of designing and producing the container for a product.

Often known as fifth ’P’ of the marketing mix.

PackagingAs MarketingTool

They can act as “five-second commercials” and attract customer attention during self-service purchases.

Convenience , appearance , dependability and prestige of better packaging can help in convincing customers to spend more.

Packages contribute to the instant recognition of the company or brand.

Unique or Innovative packaging can bring huge benefits to customers and profits to producers.

PackagingObjectives

Identify the brand

Convey descriptive information

Facilitate product protection

Assist at-home storage

Aid product consumption

Visual , dealer and consumer tests ensure that the packaging stands up under normal conditions.

LABELING

Label is a simply attached tag or an elaborately designed graphic that is part of the package.

A LABEL CAN

Help to identify the brand.

Grade the product

A LABEL CAN

Describe the product.

Promote the product through graphics.

Warranties

A warranty is a formal statements of expected product performance by the manufacturer.

Guarantees

A Guarantee is an assurance that the product is of high quality and dependability.

Extended warranties and specific guarantees can increase customer confidence and reliability on the product !!!

Created by Niharika Gujela, Delhi Technological University, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com