how businesses use social media

How Businesses Use Social Media

Andy FullerVilling & Company

@andy_fuller@villingcompany

How (smart) Businesses Use Social Media

Andy FullerVilling & Company

@andy_fuller@villingcompany

I work with these guys.

The good ol’ days

“Advertising is based on happiness. We make the lie, we invent want.”

- Don Draper

Draper’s World

Our World

The Connected Consumer

They’re an audience with an audience.

They use technology for expressions, and eschew being counted as impressions

Vs.

Help! I need somebody…

InformationIndustry-related content

General business operations

ExperienceLife

What’s it like doing business?

Experience

Experience

Information

Information

con·text

con·text

Thanks!

@andy_fuller@villingcompany

Imageshttp://media.amctv.com/photo-gallery/mm4studiogal/lane-cooper-pete-roger-don.jpg

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