how big brands blend video and marketing automation - and how you can, too

How Big Brands Blend Video and Marketing

Automation – and How You Can, Too.

Webinar with Jamie Turner

• Webinarduration:50min.+Q&A• Webinarrecordingwillbesenttoyouviaemail• Messageusanytimeviachat

Quick information about the webinar

www.getresponse.com/responsecon

Agenda

Agenda• Video marketing insights

• Marketing automation insights

• Video marketing tips and techniques

• Marketing automation tips and techniques

• A powerful combination

• Key things to remember

Introductions

I’ve written a few books

I get on TV sometimes

And I’ve helped a few clients you

may have heard of

But the thing I love to do most is to help people like you

SELL MORE STUFF

Video Marketing Insights

85%According to one study, 85% of

businesses have staff that produces videos in-house.

56% of videos published in the last year are less than 2

minutes long.56%

85%According to one study, 85% of

businesses have staff that produces videos in-house.

37%The average video retains

37% of viewers all the way until the end.

Videos under 90 seconds see an average retention

rate of 53%.53%

37%The average video retains

37% of viewers all the way until the end.

Marketing Automation Insights

SAY IT’S “VERY” OR “SOMEWHAT” SUCCESSFUL

SAY LEAD GENERATION IS THE #1 GOAL

OF BUSINESSES USE MARKETING AUTOMATION

Facts and Figures

Source: EmailMonday.com

Facts and Figures

61%51%

Facts and Figures

89%61%51%

Facts and Figures

89%61%51%

Facts and FiguresB2B OR B2C

89%61%51%

Facts and Figures

Marketing automation started out as a B2B lead generation tool but has since evolved into a tool used by both B2B and B2C companies.

B2B OR B2C

89%61%51%

Facts and Figures

B2B OR B2C

89%61%51%

Facts and Figures

B2B OR B2C LONG TERM GOALS

89%61%51%

Facts and Figures

B2B OR B2C8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years.

LONG TERM GOALS

89%61%51%

Facts and Figures

B2B OR B2C8% of those using marketing automation reported an increase in revenues within 6 months. 40% saw increase after 2 years.

LONG TERM GOALS

53 53% of those using Marketing Automation see higher conversion rates from initial response to MQL.

63 63% of those companies using marketing automation are outgrowing their competitors.

67 67% of B2B marketers say they see at least a 10% increase in sales opportunities (with 15% seeing a 30% increase).

Video Marketing Overview

Differences Between Live Video and Video Marketing

Going Pro vs. Doing It Yourself

Tools for Do It Yourselfers

Tips and Techniques

Start with the End in Mind.

Come Up with a Great Title

Think Backwards

Keep it Short and Sweet

Add Music

Marketing Automation Overview

Marketing Automation Overview• Software that helps you automate and

optimize some of the tasks traditionally associated with email marketing.

• It can help save time, and it can help you improve your results.

• The most robust marketing automation platforms include landing page builders, webinar functionality, and CRM tools.

5 Kinds of Marketing Automation Campaigns

Introductory

Welcome

Introductory

Welcome

Engagement

Keep Brand Top-of-Mind

Introductory

Welcome

Engagement

Re-Engagement

Engage Lapsed Prospects

Introductory

Welcome

Engagement

Re-Engagement

Promotional

Bottom of the Sales Funnel

Introductory

Welcome

Engagement

Re-Engagement

Promotional

Bottom of the Sales Funnel

Retention

Onboarding, Upsell, Renewal

Other Marketing Automation Tips and Techniques

Segment Your Lists

Personalize Your Message

Notify Your Sales Team

A Powerful Combination

A Powerful CombinationVideo Marketing: • Deepens the relationship with prospects • Adds nuance and context to brands • Humanizes products and services

Marketing Automation: • Warms doorknobs • Reactivates dormant leads • Reduces labor

A Few Ways to Combine Video Marketing with Marketing Automation

Video Ad (Facebook) —> Landing Page —> Conversion

Update (LinkedIn) —> Landing Page —> Conversion

E-Newsletter —> Video Blog —> Engagement

Key Points to Remember

Key Points to Remember• 1 + 1 = 3: Recognize that video is great;

marketing automation is great; and that the two combined are awesome.

• Don’t be Intimidated: Despite what you might think, it’s really hard to break technology.

• Get Ahead of Your Competition: Your competitors are still scratching their heads about this stuff. It’s your chance to pull out ahead of them.

Let’s Talk!Jamie.Turner@SIXTY.Company

www.getresponse.com/responsecon

how big brands blend video and marketing automation - and how you can, too

Marketing

how to build successful brands

how can companies combine products to create strongco brands...

how top brands compare

how pakistani brands go global

consumer connections: how responsive brands drive...

how brands drive value growth

how are brands successfully differentiated?

how brands find, reach, and win consumers with...

how are brands successfully differentiated ?

how to manage brands

how brands find, reach, and win consumers with … ›...

how to prosper (for brands)

how to build brands online

how consumers perceive luxury brands - integreon …...

brands in social media: a study on how product brands and

how small and authentic local brands …how can small...

how digital has changed brands

how diffrent brands talk

1st class-how do brands

how can companies combine products to create co brands or...