hong kong - social media & internet facts
Post on 15-Jul-2015
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Fast Facts 1
Fast Facts
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Hong Kong is known officially as the Hong Kong Special Administrative Region of the People's Republic of China. The total population of Hong Kong stands at 7 103.7 million people at
end 2011 In June 2011, the online population is 4,879,000, which represents an Internet penetration of 68.5% for the Hong Kong
population.
Source: www.censtatd.gov.hk/hkstat/sub/so20.jsp
Fast Facts 2
3G Fast Facts
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Among the Internet users age between age 18 and 64 years old, 52.1% are females and 47.9% are males.
Source: The Global Media Intelligence Report Asia Pacific; July 2011
Fast Facts 3
3G Fast Facts
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In December 2010, the average time spent online at work or home locations for Internet users was 25.9 hours.
Source: GlobalWebIndex
3G Fast Facts 5
3G Fast Facts
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With a sophisticated telecommunications infrastructure, Hong Kong offers access to broadband connectivity to more than 90% of all households. The take up of broadband services got off to a slow start,
but a boom in broadband access took off in 2003. According to government statistics, Hong Kong has an online population of 4.3 million
with the penetration rate standing at 85%. Internationally, Hong Kong’s fixed broadband penetration rate is among the highest in the world. The city is one of the world leaders in the
deployment of FTTH technologies.
Source: www.gov.hk/en/about/abouthk/factsheets/docs/telecommunicaLons.pdf
3G Fast Facts 6
3G Fast Facts
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Operators have been vigorously rolling out Wi-Fi networks. As at February 2012, there were more than 10 300 public Wi-Fi hot spots in the city and the number continues to grow.
Source: www.gov.hk/en/about/abouthk/factsheets/docs/telecommunicaLons.pdf
Social Media Facts 7
Social Media Facts
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The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact
with various forms of media. As new technologies continue to emerge, consumers are accessing online media via an ever-expanding array of
devices and screens, often simultaneously with other forms of media.
Source: hk.nielsen.com/documents/HKDigitalBehaviorInsightsReport-‐FINAL.pdf
Social Media Facts
Social Media Facts
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Recent years have seen people in Hong Kong begin to embrace social media. However despite internet penetration of 69% in Hong Kong and the rising
popularity of social networking sites like Facebook, YouTube and discussion forums like UWants, the people of Hong Kong have yet to
evolve their use of social media channels beyond using them to keep in touch with friends.
Source: Wikipedia
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Social Media Facts
Social Media Facts
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Hong Kongers remain comfortable with using social media as a way to maintain relationships as opposed to creating them. Although they participate very actively on discussion forums, they can be classified
more as passive social media participants rather than content creators. They are still largely resistant to using social media to network and form
new ties, or as part of their business' marketing mix.
9 Source: Wikipedia
Blog Facts
Blog Facts
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Bloggers in Hong Kong focus on maintaining relationships and expressing themselves through their blogs.
Source: GlobalWebIndex
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Blog Facts
Blog Facts
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The following are two Blog sites of popular in Hong Kong.
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Xanga is a website that hosts weblogs, photoblogs, and social networking profiles.
Yahoo! HK blogs are another very popular social networking and personal communication portal operated by Yahoo! in
Hong Kong. It enables users to create personal blogs, share photos, and do other activities.
Source: Wikipedia
Microblogging Facts
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Microblogging Facts [
Twitter has struggled in Hong Kong largely due to a fragmented social-media audience, which often gets divided up between popular U.S. platforms, such as Twitter, and various mainland-based replicas,
including Sina Weibo and Jiepang, which appeal to locals.
Source: jayoatway.com/
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Microblogging Facts
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Microblogging Facts [
Sina Weibo is one of the biggest players in the social-media scene of Hong Kong. It has about 600,000 registered users in the city as of December 2010. To entice users, Sina Weibo invited local celebrities to
join the platform.
Source: weibo.com
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Facebook Facts
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The most influential social networking site in Hong Kong is none other than Facebook. There were 2.6 million Social Network Users in Hong Kong as of June 2011.
Over seven in ten Hong Kong consumers click the Facebook ‘Like’ button for a brand or organization (79%) and connect/ interact with
companies (72%).
Facebook Facts [ Source: GlobalWebIndex as cited in company blog, June 14, 2011
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BBS Facts [
Bulletin Board Systems (BBS) / Forums Facts
Hong Kong Golden Forum is a popular Internet forum for topics related to computer hardware and software. It has also become an Internet community that caters to other more general needs.
Source: Wikipedia
The Hong Kong Discuss Forum is a major local Internet forum. As of 2010, it is the 5th most frequently visited website in Hong Kong, and the 8th most visited website in neighbouring Macau.
Video Sharing Facts
Video Sharing Facts
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Online video viewers in Hong Kong use Google Sites most frequently with 2,403,000 unique viewers, twice that of second place Facebook.com with 1,278,000 unique viewers.
Online video viewing in Hong Kong thus seems to happen most on Google Sites such as Youtube or less frequently via Facebook.
Source:
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Instant Messenger Facts
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IM Facts [
Instant Messaging is one of the most popular online activities in Hong Kong. Hong Kong Internet Users Spend Twice as Much Time on Instant
Messengers than counterparts in the Asia-Pacific Region. Microsoft MSN Messenger have always been a popular choice amongst
the Hong Kong people, but there is a recent surge in the use of Skype.
Source: www.comscore.com/
Search Engine Facts
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Search Engine Facts [
The most popular search engine in Hong Kong and the number one Digital Media Channel.
18 Source: Wikipedia
E-commerce Facts 19
E-commerce Facts
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The number of Hong Kong internet users who use online banking services grew 18% from January 2010 to reach 1.5 million visitors in January 2011, representing 35.5% of the total online population. Hong Kong now ranks first as the most highly penetrated online banking market in the Asia Pacific region. The top online banking sites amongst are HSBC, Bank of China (Hong Kong) and Standard Chartered.
Source: www.comscore.com
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E-commerce Facts
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E-commerce Facts [
Online shopping in Hong Kong lags behind other highly developed markets, due to the city’s density and the relative ease with which consumers can buy goods in stores.
Hong Kong average broadband speed, at 8,200 kilobits per second, is also one of the fastest in the world. But the study showed that Hong
Kong’s Internet expenditure, which includes e-commerce, is below average for developed countries.
Source: Boston ConsulLng Group
Mobile Facts 21
Mobile Facts
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From high speed Internet access and WiFi to smartphones and tablets, it is now easier for consumers to get online than ever before. With increased access to broadband networks, a proliferation of WiFi sites and a
burgeoning smartphone market, 85 percent of Hong Kong consumers have used the Internet in the past four weeks, compared to neighboring markets
such as Singapore (67%), Malaysia (38%), Thailand (31%), Philippines (30%) and Indonesia(19%).
Source: hk.nielsen.com/documents/HKDigitalBehaviorInsightsReport-‐FINAL.pdf
Mobile Facts 22
Mobile Facts
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Hong Kong has a sophisticated telecommunications system and one of the highest rates of telephone density in the world; its cellular telephone penetration is over 119 percent and virtually all households and commercial
buildings have broadband access.
Source: hongkong.angloinfo.com/countries/china/hongkong/telecoms.asp
Mobile Facts 23
Mobile Facts
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With more and more consumers using smartphones and connected devices, there is no avoidance of the importance of mobile applications (apps).
In Hong Kong, a large proportion of digital consumers are making use of mobile apps. Of all digital consumers who have accessed the Internet via
mobile phones, almost nine in ten (86%) have ever downloaded an app to their phones.
Source: The Nielsen Company
Mobile Facts 24
Mobile Facts
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Technology penetration in Hong Kong has been increasing in terms of mobile phone penetration as well as Internet/broadband penetration. 48% of mobile phone users who accessed the Internet via web
browsers are female and 51.7% are male.
Source: The Global Media Intelligence Report Asia Pacific; July 2011
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