home care research
Post on 13-Dec-2014
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How mature consumers’ changing perceptions about home care create opportunities for the industry
METHODOLOGY METHODOLOGY
PLANNING
3
PLANNING
RETIREMENT COMMUNITY VS HOME CARE
4
WHAT IS BESTFOR EVERYONE?
BEST CARE OPTION
5
Where is best for mom or dad?
WHAT IS BEST FOREVERYONE?
HOME CARE OPTION
6
WHAT IS HOME CARE?
CONSIDERATIONS
7
CONSIDERATIONS
BENEFITS OF HOME CARE
8
PERCEIVED HOME CAREBENEFITS
DRAWBACKS OF HOME CARE
9
PERCEIVEDHOME CARE DRAWBACKS
Learn more• Research Insights
• Targeting the Mature Market
• Lead Generation
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