holyrood secondary school

HOLYROOD SECONDARY SCHOOLMatthew Algie

The Brief• Develop a range of three smoothie/iced drink products and a marketing plan for the 12-18 year old market

• They are:• Healthy• Taste Great!• Easily made in a coffee bar with a blender

What We Produced• Names of the products that appeal to people our age.

• Recipe Cards• Nutritional Information• Promotional Materials including: -Posters, Cups and keyrings

The Brand Name

Drinks• Palm Slam• Caribbean Crusher• Sparkle Fusion• Groovie Smoothie

What next?•Group 1: The radio group. - Vanessa, Lauren, Nicola, Caitlin, Kim, Monica and Abi

•Group 2: the TV advert group. - Louisa, Kyrena, Caitlin, Caragh, Lori and Olivia

•Group 3: The nutritional and supplier group. - John Paul and Jack

• Group 4: The Cup Design and Recipe Card group. - Ciaran, Caitlin, Amy, Katie ,Kimberley and Lisa

• Group 5: The Poster and Logo Group.- Ciara, Stephanie, Kasey, Gillian, Erika, Katie and

Niamh

Posters/Display MaterialPalm Slam Caribbean Crusher

Sparkle Fusion Groovie Smoothie

Name of Penguin - MASHM – Matthew A – AlgieS – SchoolH - Holyrood

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Slogan

Promotional ItemsCups Keyrings/Fridge Magnets

Recipe CardsPalm Slam Caribbean Crush

Sparkle Fusion Groovie Smoothie

Nutritional Information • Caribbean Crusher – 450 calories• Groovie Smoothie – 343 calories• Palm Slam - 459 calories• Sparkle Fusion - 177 calories

Where to get Supplies?• Greencity whole foods• Greencity.coop (website)

• Angussoft fruits• Angussoftfruits.co.uk (website)

• Berryscotland.com (website)

• Abbey fruit, Arbroath fresh whole and frozen, Blairgowrie fruit packers and Blairgowrie

TV AdvertAdvert

Radio Advert• We wanted our advert to target teenagers, so we usedteenagers in our advert.

• We listened to radio jingles, and heard which ones targeted different markets on certain radio stations.

• Radio 1 and Capital Fm targeted teenagers. • We added music that linked to the flavours of the smoothies, so the advert would be distinctive and effective.

• We created our advert on audicity using our knowledge from the first year course.

PriceRange from £2.50 for a small to £4.00.

Our Experience• Fun experience• Enjoyable• Difficult to come up with flavour ideas that had not been done before.

• Names for each of the drinks were a challenge.• Not everyone worked as hard as they should have done – some people had contributed no ideas to their groups.

• Took along time to get all of the information gathered together and for people to produce the items they had been asked for.

Questions?• Any questions?