hmp vs. dsp battle of the cpus henry dewing henry.dewing@intel.com manager, product marketing...
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HMP vs. DSPHMP vs. DSPBattle of the CPUsBattle of the CPUs
Henry DewingHenry Dewinghenry.dewing@intel.comhenry.dewing@intel.com
Manager, Product MarketingManager, Product MarketingModular Communications Platform DivisionModular Communications Platform Division
Intel CorporationIntel Corporation
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Enabling InnovationEnabling Innovation
R&
D S
pen
din
g
Hea
dco
un
t
Proprietary HardwareProprietary Hardwareand ASICsand ASICs
Platform R&DPlatform R&D
Software & Solution R&DSoftware & Solution R&D
Validation & TestValidation & Test
Commercial ProcessorsCommercial Processors and and
Intel® Building BlocksIntel® Building Blocks(HMP)(HMP)
Platform R&DPlatform R&D
Software & Software & Solution R&DSolution R&D
Validation & TestValidation & Test
Equipment ProviderEquipment ProviderValue StackValue Stack
Increased Increased InnovationInnovation
Platforms builtPlatforms builton standardon standardsilicon & Intelsilicon & Intel building blocksbuilding blocks(HMP)(HMP)
Increased Increased Investment in Investment in solution solution valuevalue
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Software Model Reduces TCOSoftware Model Reduces TCO
• PurchasePurchase• Customers pay only for the media resources they Customers pay only for the media resources they
needneed• DevelopmentDevelopment
• Cost-effective development and test systemsCost-effective development and test systems• DeploymentDeployment
• No need to keep inventoryNo need to keep inventory• Less shipping, fewer import/export fees, no “hard” Less shipping, fewer import/export fees, no “hard”
installinstall• Reduced regulatory approvalsReduced regulatory approvals
• Post-deploymentPost-deployment• Sparing costs reduced or eliminatedSparing costs reduced or eliminated• Easier field upgrade (could be done remotely)Easier field upgrade (could be done remotely)
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.comAugust 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.comAugust 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Source: Intel Corporation
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Media ProcessingMedia Processing
1/97 2/99 11/00 2/04
Intel® Pentium® IIwith MMX
Intel Pentium IIIwith SSE
Intel Pentium 4with SSE2
Intel Pentium 4with SSE3
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Price Per TransactionPrice Per Transaction$/tpmC
0.00
100.00
200.00
300.00
400.00
500.00
600.00
700.00
1/31/1993 10/28/1995 7/24/1998 4/19/2001 1/14/2004 10/10/2006
Date
$/tp
mC
Source: www.tpc.org Transaction Processing Performance Council
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Converged Comm Platform CostConverged Comm Platform Cost
$0$20$40$60$80
$100$120$140$160$180
60 120 240 480 960 2000 4000
Ports
Pri
ce p
er p
ort (
incl
udes
HW
&
OS
)
HW-based
HMP 1U PCI
HMP blade server
Source: Intel Lab Testing and ProForma Analysis
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
HMP Target Market Sub-SegmentsHMP Target Market Sub-Segments
Medium(100-500 ports)
Medium(100-500 ports)
Hosted/SPSolutions
Hosted/SPSolutions
Large(>500 ports)
Large(>500 ports)
Small(<100 ports)
Small(<100 ports)
IPPBXIP
PBXHybrid
PBXHybrid
PBXIP
IVR/VM/ConfIP
IVR/VM/ConfIP
UMIP
UMHybrid
IVR/VM/ConfHybrid
IVR/VM/ConfHybrid
UMHybrid
UM
Enterprise PBX
Enterprise PBX
Enterprise Media ServerEnterprise
Media Server
Service Provider Media Server
Service Provider Media Server
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
HMP Segment Fit Over TimeHMP Segment Fit Over Time
Medium(100-500 ports)
Medium(100-500 ports)
Hosted/SPSolutions
Hosted/SPSolutions
Large(>500 ports)
Large(>500 ports)
Small(<100 ports)
Small(<100 ports)
IPPBXIP
PBXHybrid
PBXHybrid
PBXIP
IVR/VM/ConfIP
IVR/VM/ConfIP
UMIP
UMHybrid
IVR/VM/ConfHybrid
IVR/VM/ConfHybrid
UMHybrid
UM
LegendLegend
1st g
en1
st gen
Enterprise PBX
Enterprise PBX
Enterprise Media ServerEnterprise
Media Server
Service Provider Media Server
Service Provider Media Server
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
HMP Segment Fit Over TimeHMP Segment Fit Over Time
Medium(100-500 ports)
Medium(100-500 ports)
Hosted/SPSolutions
Hosted/SPSolutions
Large(>500 ports)
Large(>500 ports)
Small(<100 ports)
Small(<100 ports)
IPPBXIP
PBXHybrid
PBXHybrid
PBXIP
IVR/VM/ConfIP
IVR/VM/ConfIP
UMIP
UMHybrid
IVR/VM/ConfHybrid
IVR/VM/ConfHybrid
UMHybrid
UM
1st g
en
1st g
en2n
d ge
n
2nd
gen
Enterprise PBX
Enterprise PBX
Enterprise Media ServerEnterprise
Media Server
Service Provider Media Server
Service Provider Media Server
LegendLegend
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
HMP Segment Fit Over TimeHMP Segment Fit Over Time
Medium(100-500 ports)
Medium(100-500 ports)
Hosted/SPSolutions
Hosted/SPSolutions
Large(>500 ports)
Large(>500 ports)
Small(<100 ports)
Small(<100 ports)
IPPBXIP
PBXHybrid
PBXHybrid
PBXIP
IVR/VM/ConfIP
IVR/VM/ConfIP
UMIP
UMHybrid
IVR/VM/ConfHybrid
IVR/VM/ConfHybrid
UMHybrid
UM
1st g
en1
st gen
2nd g
en
2nd g
en3
rd g
en
3rd g
en
Enterprise PBX
Enterprise PBX
Enterprise Media ServerEnterprise
Media Server
Service Provider Media Server
Service Provider Media Server
LegendLegend
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Thank You!Thank You!
Henry DewingHenry Dewinghenry.dewing@intel.comhenry.dewing@intel.com
Manager, Product MarketingManager, Product MarketingModular Communications Platform DivisionModular Communications Platform Division
Intel CorporationIntel Corporation
August 3-4, 2004 • San Jose, CA • www.voipdeveloper.com
Copyright © Intel Corporation 2004.
Intel, Intel Pentium, and the Intel logo are trademarks or registered trademarks of Intel or its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of others.
All rights reserved.009260-00 07/04
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