hey, what's that data lake?
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Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
HEY, WHAT’S THAT DATA LAKE?
HENRIK SLETTENE
DIRECTOR, NORDIC CENTER OF EXCELLENCE ENTERPRISE ANALYTICS
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
DIGITALIZATION
IT Craftmanship
IT Industrialization
Digitalization
DRIVING THE NEED FOR NEW INFORMATION CAPABILITIES
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
DIGITALIZATION
IT Craftmanship
IT Industrialization
Digitalization
DRIVING THE NEED FOR NEW INFORMATION CAPABILITIES
Strategy&, PwC, 2014
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
DIGITALIZATION DIGITAL OPPORTUNITIES AS COMPETETIVE EDGE - AND THREAT
Gartner Group: CIO Survey, 2013
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
INNOVATION AND DIGITAL CAPABILITIES ON TOP OF
CEO’S WISH LIST FOR 2014
Gartner group, CEO Survey, April 2014
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
DIGITALIZATION
IT Craftmanship
IT Industrialization
Digitalization
Processes New Business Models
Optimization Innovation
Modernization of «The Core»
Exploiting the new BI/Analytics priority #1 across industries
DRIVING THE NEED FOR NEW INFORMATION CAPABILITIES
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
INNOVATION CAN WE CLOSE PANDORA’S BOX?
Company Confidential - For Internal Use Only
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Where to draw the line?
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
«MY INDUSTRY IS NEXT IN LINE»
Source: CNBC, Jan 2014
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
TWO MAJOR TRENDS WITHIN BUSINESS ANALYTICS
Business Analytics:
Productivity
Business Analytics:
Innovation
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
SAS TECHNOLOGY
DIRECTIONS MAJOR PRIORITIES
Industrialization
&
Innovation
SAS on Hadoop and other major databases
Moving SAS to the data
In-memory analytics
Visualization and exploration
Decision Management
Data Management including Event Stream Processing
SAS Studio as the new development interface
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
THE DATA LAKE EDW and Hadoop as complementary components
Operational
Data Sources
EDW
Data Mart
Data Mart
Analytic
Mart Analytic
Mart
Analytic
Mart Analytic
Mart
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
BIG DATA
ANALYTICS HADOOP NOT ON CIO’S AGENDA?
Exploritative Analytics:
Data Discovery Platform
Next generation Analytical Platform
A need to analyze ALL data including
unstructured data
EDW cost take out / modernization:
Current EDW too expensive
Data growing at high rate
A need to store all data for a longer period
Agility
Digital data:
A need to gain insight of digital
data
Store and analyze large amounts
of digital data to understand
consumers in a new digital era.
R&D and innovation programs:
Customer business programs
and investments around R&D
and innovations
Time to market by using more
data sources for analytics
Company Confidential - For Internal Use Only
Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.
HENRIK SLETTENE
henrik.slettene@sas.com
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