here’s the titleproject overview •the recommendation engine helps automotive campaigns target...

From Students…

…to Professionals

The Capstone Experience

Beta PresentationReal Time Ad Campaign Management

Team Urban ScienceZach Heick

Anthony OrrYoseph Radding

Hang Zhang

Department of Computer Science and EngineeringMichigan State University

Spring 2017

Project Overview

•The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new vehicle•Process various offline and online marketing data and recommends campaign improvements•Campaign managers have the option to implement recommendations to their campaign using an intuitive interface

The Capstone Experience Team Urban Science Beta Presentation 2

System Architecture

The Capstone Experience Team Urban Science Alpha Presentation 3

Create Page Select Brand

The Capstone Experience Team Urban Science Beta Presentation 4

Create Page Select Segments

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Create Select Geography

The Capstone Experience Team Urban Science Beta Presentation 6

Create Page Final Details

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Create Page Loading Bar

The Capstone Experience Team Urban Science Beta Presentation 8

Manage Page

The Capstone Experience Team Urban Science Beta Presentation 9

What’s left to do?

• Improve CSS

• Improve dataflow

• Add more data

The Capstone Experience Team Urban Science Beta Presentation 10

Questions?

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So What Does It Do?

Exports a list which is a highly efficient marketing tool. This list contains names and contact information of people and could save a company millions of dollars by more efficiently marketing to a specific group of people, no longer wasting resources on inefficient marketing.

The Capstone Experience Team Urban Science Beta Presentation 13