henkel innovation challenge 2010 - presentation transcript

This presentation has been created for Henkel Innovation Challenge 3 and does not commit Henkel group and its own brands.

Describe your product Idea for a Henkel Brand in 2050:

Mathilde de Gentile - Tiffany Laurin - Maxime Naliza - ESDES Lyon

buBBle strategy

The World in 2050

buBBle product

1.1 A world without Water

1.2 Consumer needs

THE WORLD IN 2050

1.1 A world without water1.2 Consumers’ needs

buBBlecampai

gn

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

1.1 A world without Water

1.2 Consumers’ needs

Stress: the new disease of the century

World is Anxious

120m³ water annual consumption per family

Water rarefaction

Household energy bill are rising

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

1.1 A world without Water

1.2 Consumers’ needs

Housework : a painful chore

Increasing efficiency and not wasting time

Consumer more concerned by ecological issues

Water saving

Bathroom : a place to relax

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

BUBBLE PRODUCT

2.1 A great innovation2.2 Product

description

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

2.1 A great innovation

2.2 Product description

A radical innovation

This product thoroughly changes the users’ approach to cleaning

Accompanied by a technological breakthrough

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

2.1 A great innovation

2.2 Product description

buBBle’s sprayTechnical description

Spread cleaning bubbles

Reach the inaccessible

Electric reloading base

Surface timer

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

2.1 A great innovation

2.2 Product description

Put one pastel inside

Add 50cl of water Schedule your surface to clean

Less water, more efficiency

BbBBle strategy

The World in 2050

buBBle product

BuBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

2.1 A great innovation

2.2 Product description

Effervescent pastels

Cleaning solution

Multi-surface

Different fragrances

Anti-bacterial

Disinfect and purify

No need to rinse

Made of Onny Purity A new generation component from Nuna galaxy

A virgin galaxy which make Onny:o a 100% pure to carry out its Cleaning Missiono with not harmful properties

BbBBle strategy

The World in 2050

buBBle product

BuBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

2.1 A great innovation

2.2 Product description

Product range : 5 fragrances

Laugh fromJupiter

The Milky way morning dew

Princess Star

Freshness of Saturn

Aroma of Mars

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

2.1 A great innovation

2.2 Product description

Different packaging for different customers

buBBle strategy

The Worldin 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

BUBBLE STRATEGY

3.1 Target audience3.2 Positioning

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

3.1 Target audience

3.2 Positioning

Young household reactive to innovation

Urban people involved in their work who need time to relax

A product for middle class

buBBle strategy

The Worldin 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

3.1 Target audience

3.2 Positioning

They need security

They need to save money

They need an easy-to-use product

They feel concerned with environmental issuesavoids water wasting

offers them simplicity

offers them efficiency at a reasonable price

offers them a non-toxic environment

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2 Consumer needs

BUBBLE CAMPAIGN

4.1 Product community4.2 Bubble on the

web

buBBle strategy

The World in 2050

buBBle product

buBBlecampai

gn

1.1 A world without Water

1.2

« do you ?»»

Hygiene

Easy-to-use

Design

FamilyCleanliness

3.1 Bubble’s community

3.2 Bubble on the web

Bubble strategy

The World in 2050

Bubble product

Bubblecampai

gn

1.1 A world without Water

1.2

3.1 Bubble’s community

3.2 Bubble on the web

join the community ….online

It’s a real website! You can surf on http://bubble.wifeo.com