helen souness's pressnomics presentation 2013

Hi, we’re

Today, we’re bringing ourcommunity’s view of

WordPress to you.

How do people find outabout WordPress?

ɔǍྔǍǍΩǍਯǍਾǍਬSource: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 619.

Question: “How did you start using WordPress?”

* I Googled it or similar (search)

Googled it* (38%)

A friend

recommended it (30%)

My client asked

me to use it (14%)Tutorial (1%)

Other (6%)

Blog or advertising (2%)

My employer or work used it (9%)

Of those who did not use WordPress,many were building their own CMS,

or not using one at all.

ɓǍ༻Ǎ߰ǍӇǍǍǍఓǍ̛Ǎ͓Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 60.

Magento (6%)

Tumblr (6%)

PrestaShop (4%)

Blogger (4%)

Drupal (9%)

Joomla (11%)

I built my own (30%)

Other (16%)

I don’t use

a CMS (14%)

How do people choosea theme?

əǍცǍูǍసǍΘǍǍਡSource: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 634.Question: “Why did you buy your last WordPress theme?”* Examples of features listed were slider, WPML, and responsive

Design (37%)

Rating (10%)

Price (10%)

5RGEKƓE�HGCVWTGU� (26%)

Author (6%)

Other (2%)

Support (9%)

And the features most in demandin the past year...

Source: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 700.Question: “What is the number one new feature your clients have requested in the last year?”

ɜǍᆆǍǍഛǍ௬ǍͨǍ̱ǍਪǍਡResponsive (32%)

e-Commerce

(14%)

Social (14%)

Better admin

(11%)

Better

security (10%)

Not relevant (4%)

Other (2%)

Fancy menus (6%)

Touch sliders (7%)

Source: Searches June to August on the CodeCanyon site. n = 23,735.

1. Slider

2. Menu

3. Portfolio

4. Live chat

5. Booking

But the criteria changes when wetalk about online stores.

ɘǍႧǍӢǍணǍǍਡSource: Survey of users on CodeCanyon and ThemeForest, September 2013. Sample size n = 647.Question: “Why did you use WordPress to build an online store?”* Plugins mentioned included WooCommerce, Jigoshop, Shopp, and WP e-Commerce

I know WordPress

(31%)

Plugins* (24%)

Cost (20%)

Design (16%)

Other (2%)

5RGEKƓE�HGCVWTGU����

Searches on ThemeForest alsovalidate our survey results.

Source: Searches June to August on the ThemeForest site. n = 86,458.

1. Responsive

2. Music

3. Real estate

4. Photography

5. One page

These searches speak toniches that are in demand.

David (dtbaker)

Xaver (revxarts)

Jake (designcrumbs)