heinz boards
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REBECCA TIPPING
BRIEF THREE- HEINZ
MODULE CODE- OUGD301
BRIEF- COMPETITION BRIEF TO MAKE HEINZ MORE APPEALING AS A
BRAND, GIVE IT AS MUCH RECOGNITION AS THE HEINZ TOMATO
KETCHUP RANGE.
RATIONALE- MAIN CONCEPT AND DRIVE FOR THIS BRIEF WAS
THE TARGET AUDIENCE. I WANTED TO PRODUCE SOMETHING
THAT WAS SUITABLE TO PROMOTE TO THE SPECIFIC SECTOR.
INSPIRED BY THE 1920’S.
REBECCA TIPPING
BRIEF THREE- HEINZ
MODULE CODE- OUGD301
SMALL FLYERS HAVE A WATERCOLOUR ILLUSTRATION I CREATED
SOMETIHNG BLACK AND WHITE OLD STYLE.
REBECCA TIPPING
BRIEF THREE- HEINZ
MODULE CODE- OUGD301
THE RATION VOUCHER BOOK INSPIRED BY THE LINES THERES NO NEED
TO RATION. GIVING THE AUDIENCE A REASON TO BUY PRODUCTS
WHICH ARE COMPLIMENTED WITH HEINZ SALAD CREAM. I CHOSE PROD
UCTS WHICH MAKE UP PLOUGHMANS WHICH IS RELATED TO AN OLD MEAL.
REBECCA TIPPING
BRIEF THREE- HEINZ
MODULE CODE- OUGD301
PERFERATED RATION BOOK FRONT AND BACK WITH ALL ORIGINAL DE
TAILS OF AN ORIGINAL 1920S BOOKLET.
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