healthcare social media harvard macy

Health Education and Social Media

ObjectivesTo define Social MediaTo provide an example of a successful healthcare use

of Social Media: TwitterHPM tweetchat

Internet-based tools forcreating, sharing and discussing information

What is Social Media?

Social NetworkingMetcalfe’s LawValue of a network is

proportional to the square of the number of connected users of the system (n2)Number of usersPattern of connectedness

Source: Wikipedia

>500M active users700B minutes per month30B shared items per monthAverage user has 130 friends Source: Facebook.com Oct 2010

Re-tweeted again in few minutesand in a few hours

For more details on how social media/networking reversed the FDA in 9 days see Slideshare

TwitterAAHPM/HPNA AssemblyTweets (#HPM)

2009 - 2242010 - 8342011 (to date) -

Contributors2009 - 302010 - 922011 (to date) -

AAHPM 2011Live tweeting from Vancouver

Twitter

Initiated #HPM TweetchatJuly 2010Leading medical specialtyIncreased growth of coreRapid disseminationRising influence

Type your Tweet hereRT = Re-tweet

#hpm automatically added

Your own tweet

Someone replying to you

Lots o’ links!

Reply

Re-Tweet

Quick Use Buttons

Feature/Block

Favorite Tweet

Visual Example of a Tweetchat

Tweetchat

Tweetchat

Group of people begin to have a conversation around a single hashtag

Tweetchat

Using Tweetchat they can all see the same thread

Tweetchat

All the people following the individuals see only a few tweets with #hpm

Tweetchat

Tweetchat

Tweetchat

Passed on to 2,838 followers

Tweetchat Impact

But who do I follow?

Twitter Lists

Twitter To Tenure?

Hosted HPM tweetchat, regular participantPresented at inaugural uthscsa Professional Interest

in Social Media PRISMPresented at Harvard Macy for EducatorsAppointed Social Media Panelist for Journal of

Palliative Medicine July 2011-2012

Summary

Social media and networking is all around

Conversations are happeningHow are you involved?

This is just the beginning

Want to see more opinions on teaching the millenium learner?check out the tweetchat transcript for May 18 2011

HPM resources wiki http://bit.ly/kTTnpJ

Geripal blog twitter to tenure wrap uphttp://bit.ly/ijaP4g

More Twitter to Tenure

Questions?Jeanette Ross, MD, AGSF

Emailrossj@uthscsa.edu

Twitter@rossjeanette

FacebookPersonal

LinkedIn:http://www.linkedin.com/pub/jeanette-silva-ross/11/970/663

Let’s Get Connected

Skype: Jeanette.s.ross

Slideshare: Jeanettesross