hb way

Take the High Ground.

HB WAY

BELIEFS AND ATTITUDES

We hold each other accountable to the HB Way.

We are in business to solve our clients’ marketing challenges. If there is a solution, we’ll help uncover it. B

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WE ARE PASSIONATE ABOUT WHAT WE DO, AND WE MAKE IT EFFECTIVE AND ENJOYABLE.

passion

BELIEFS AND ATTITUDES

We care about excellence.

We openly discuss mistakes and misunderstandings, and quickly work to resolve them.

BELIEFS AND ATTITUDES

We focus on positive outcomes and believe passing blame is a waste of valuable time.

BELIEFS AND ATTITUDES

We are positive, cheerful, optimistic and respectful.

BELIEFS AND ATTITUDES

WE EACH PULL MORE THAN OUR OWN WEIGHT BECAUSE THAT’S HOW WE COME OUT AHEAD.

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We get the job done for clients and colleagues, whether it’s in our job description or not.

We are a team. We, not I.

{BELIEFS AND ATTITUDES

We listen and ask questions before we provide counsel.

CONSULTATIVE APPROACH

We continually verify that our strategy and execution support business objectives. WE ALWAYS FULFILL OUR COMMITMENTS.

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We constantly expand our knowledge base and know-how.

• provide counsel.

CONSULTATIVE APPROACH

We don’t stop at “good enough,”

CONSULTATIVE APPROACH

We ACT AND SPEAK with candor and courage.

CONSULTATIVE APPROACH

WE ALWAYS consider and address our clients’ ideas.

CONSULTATIVE APPROACH

WE PROOFREAD, SPELL CHECK AND CONFIRM THE EMAIL DISTRIBUTION LIST BEFORE HITTING SEND.

COMMUNICATION

COMMUNICATION

We verify that our email’s tone matches

our intended tone.

We answer messages — voice and email — as soon as possible, even if it is to say that we will provide a more thorough answer at a later time.

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WE STRIVE FOR CLARITY IN WHAT WE WRITE.WE SET AN AGENDA BEFORE ALL MEETINGS AND CALLS.

WE DISTRIBUTE A CALL OR MEETING REPORT WITHIN 24 HOURS.

COMMUNICATION

COMMUNICATION

We use video-chat

for meetings with remote offices whenever possible.

OR RESPONSIBILITY.

APPROACHING PROBLEMS

WE RAISE ANY POTENTIAL ISSUES BEFORE A PROBLEM DEVELOPS.

APPROACHING PROBLEMS

We NEVER present a problem wi thout recommending a

APPROACHING PROBLEMS

SOLUTION.

We know conflicts happen, and we do not handle

them with email.

We use conversations to discuss and determine how to move forward.

APPROACHING PROBLEMS

To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com.©2015 Hart-Boillot, LLC