hashtag 101 for venues
Post on 14-Jun-2015
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Hashtag 101 for VenuesBy Mandy Volpe, Unique Venues Marketing Manager
Did you know you have between 50-500 reporters at your venue at all times? Think about
it: Attendees today are more social than ever, posting online about your venue before you
can even hand them a name badge. That means before they ever arrive to your venue,
they have posted pictures of the surrounding area, their packing prep, or a picture en
route to your venue. Events in today’s culture have unique hashtags to connect attendees
before and during the conference. Hashtags are easy and free to create online. You just have
to identify a phrase and put the # in front of the text. For example, you could say
#uniquevenue or #yourvenuenamehere. Be consistent when using hashtags because they
build overtime the more you post and use those characters.
Just as it is important for an event to create a hashtag, it is also important for a venue to make their hashtag known so that
attendees can connect online. By creating a hashtag for your conferences and events you will give all of those self-proclaimed
reporters something to talk about—and in the process get free and easy exposure.
Here’s how to do it:
1. Create a short string of letters to represent your venue—the more specific and
to the point, the better. Just recently, the World Cup proved to be the biggest
social media event. There were 8 million tweets during the U.S. vs. Portugal match
(according to Twitter Data). The first week alone there were 459 million posts
about the #worldcup. The same power can hold true for your venue.
2. Post promotional flyers that feature the hashtag at your venue (elevators are
great!) or around your front desk and registration area.
3. Encourage your staff to post pictures of behind-the-scenes views of your
operation from your business social media accounts. Examples include a picture of
food prep or meeting room setup. Always include the hashtag with these posts.
4. Make sure to follow the hashtags so you can get a full view of what is being said
about the event before, during and after it happens.
5. Hashtags are most effective on Twitter and Instagram.
6. Use the hashtags as a way to tell the story of your venue. What are your core
values? What unique benefits does your venue provide for event planners?
Let us see them! Include the hashtag #uniquevenues so we can stay connected and informed. You may even
get a retweet! Still confused on how it works? Contact mandy@uniquevenues.com
Unique Venues has been the go-to source for non-conventional meeting and event venues, and the
planners looking for them, for the past 27 years. With a network of 50,000+ professional and part-time
planners, Unique Venues’ members enjoy unparalleled exposure in UniqueVenues.com, Unique Venues
Magazine, social media channels and industry events. Planners also have access to Unique Venues’ free
RFP lead service matching any meeting, family reunion, reception, party, conference, or gathering of
any kind with a unique site.
uniquevenues.com | 814-254-1310 | 1001 Menoher Blvd., Johnstown, PA 15905
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