harvard business case: lauching krispy natural
Post on 14-Apr-2017
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1
Candler Enterprises
Pemberton•
•
Krispy
Krispy Natural
*•
•
••
•
••
•
•
2
Its
Its
No, really…
It is…
Its
3
4…Do the results indicate
that the sales objectives
will be achieved?
5…
Is national rollout a
good idea?
•
•
•
•
•
•
6
…
6.1
What marketing
strategy should be
followed?
6.2
How to deal with the
competition from
established brands?
7
7.1
7.2
7.3
#
#
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