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AN INTRODUCTION TO
BRILLIANT IDEAS
HarrimanSteel started life in 1999 with a clear mission to explore creativity through storytelling and user experiences. Our commitment and focus
toward this vision remains strong to this day.
We are a team of creatively driven, thinkers, designers and strategists based in Shoreditch, London. We believe in collaborative partnerships with
inspiring clients that are passionate about their product and customers.
We pride ourselves on being great listeners and delivering solutions, with style, craft and passion.
WHAT WE DO
BRILLIANT IDEAS
WHO WE WORK WITH
BRILLIANT IDEAS
HarrimanSteel combines strategic thinking, crafted design, storytelling and technology to build engaging ideas across multiple platforms.
WHAT WE DO
ADVERTISING BRANDINGON-LINE / MOBILE
DIGITAL PLATFORMS
COMMERCIALS / VIRALCONTENT
EVENTS RETAIL / ENVIRONMENT
BRILLIANT IDEAS
We work in an open and collaborative way with clients. For us, every job is different therefore, we do not enter into work with preconceived objectives
and solutions.
We have an open approach to creativity that frees processes and thinking that allows us to explore communication in all forms that will connect your
product to your audience.
HOW WE DO IT
BRILLIANT IDEAS
CASE STUDIES
BRILLIANT IDEAS
NIKE CEE CASE STUDY
BRILLIANT IDEAS
Challenge
HarrimanSteel was briefed by Nike to deliver a consumer facing campaign for the cities of Central and Eastern Europe (CEE) around the 40th Anniversary�of the Cortez.
Solution
Within the CEE, the consumer experiences Nike as a performance brand. Our key objective was to introduce this audience to Nike Sportswear (NSW)
To earn the right to talk to the audience, we aligned our thoughts to the Nike Race Season�and developed a campaign that harnessed the energy that led up to the event.
We called the campaign 'Not for Tourists'
At the heart of the idea was a customised VW van. It was driven around the city and stopped at secret locations. Clues were seeded on social media platforms to find it.
The van contained interactive experiences and product trialling.
All the content was documented and resulted book, entitled Not For Tourists, an underground guide to the city
To package this idea, HarrimanSteel created the VC, which included a set of guidelines and art-directed imagery.
Results
In Poland in just two days we had 1.5k followers on FB, the�first event had a turnout of 300+.
NIKE CEE CASE STUDY
BRILLIANT IDEAS
Strategy / Branding / Art Direction / Guidelines Copywriting / Retail / Legacy Guide / Fully Integrated Campaign 360º
NIKE CEE CASE STUDY
BRILLIANT IDEAS
CASIO CASE STUDY
BRILLIANT IDEAS
Challenge
To reset the retail experience for the Casio timepiece division.To redefine: G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK.
To include owned stores, concessions to B & C class jewellers and trustees.
Solution
We created a flagship store in Covent Garden, London. A template that will be rolled out across other territories. e.g. Tokyo, Berlin, Paris.
Each watch brand is now represented by a clearly defined material and finish.
In addition, the solution we took advantage of other Casio technologies within the store.
Results
Conversion Rates within the first month of opening were well above target.
John Ryan’s ‘Store of the Week’, Retail Week.
Extensive coverage across press titles and blogs including Grazia, i, Men’s Health, Esquire, Square Meal Lifestyle, Stylist, MWB, The Times Magazine, Evening Standard Digital,
vogue.com, glamourmagazine.co.uk, superfuture.com and globalblue.com.
CASIO CASE STUDY
BRILLIANT IDEAS
CASIO CASE STUDY
Strategy / Branding / Production / Retail Design & Build
BRILLIANT IDEAS
DMAX CASE STUDY
BRILLIANT IDEAS
Challenge
DMAX Italia wanted a new type of TV experience for it’s audience to coincide with the country turning digital.
Create a bold, innovative, vibrant identity and on screen presence true to the channel content.
Solution
DMAX Italia is 100% factual. The new channel branding appeals directly to mens innate curiosity of how things work and function.
We constructed 4 ‘Cause & Effect’ machines, each highlighting DMAX’s 4 major programming strands.
Results
The launch has been incredibly well received, by the network, on social media platforms and in the press.
DMAX ITALIA CASE STUDY
BRILLIANT IDEAS
DMAX ITALIA CASE STUDY
Strategy / Branding / Production / On & Off-Air Communications
BRILLIANT IDEAS
NIKE WIZE? CASE STUDY
BRILLIANT IDEAS
Challenge
We were briefed to build a digital brand experience platform for Nike’s wholesaler accounts that established a meaningful, destination for their consumers.
Solution
We built an application that works on both mobile and desktop platforms and is hostedwithin the a wholesaler website.
It acts as a hub and gives the users access to a 360° view of Nike product content, product release information, insights, history, heritage and innovation.
Through out the journey, hyperlinks drive consumers direct to purchase as well as therebeing direct links to social media.
The first realisation of this concept was with the wholesaler, Size? We called it “Wize?” It has, a fully updatable CMS, that allows the account to edit,
upload and update regularly - making Wize? a living, breathing, ever changing piece of digital communication.
Results
In the 9 months since launch, Wize? has received over 50K unique visitors with over 60K visits. The audience that uses Wize? is truly global with over 48% from the USA.
NIKE WIZE? CASE STUDY
BRILLIANT IDEAS
NIKE WIZE? CASE STUDY
Strategy / Digital Production / Content Generation
BRILLIANT IDEAS
PROJECT OVERVIEW
Global Launch Campaign for Denim Division
D-DIESEL
BRILLIANT IDEAS
BRILLIANT IDEAS
Press & poster launch campaign ATL | Retail | Collateral
HOUSE OF FRASER_BIBA AW10
BRILLIANT IDEAS
Press & poster campaign ATL | Retail | Collateral
HOUSE OF FRASER_BIBA AW10
BRILLIANT IDEAS
Press & poster campaign | Retail | Collateral
FIRETRAP_GLOBAL ADVERTISEMENT SS09
BRILLIANT IDEAS
Art Direction | Animated gifs | Campaign Logo
CHARLOTTE TAYLOR_SPRING SUMMER 2012
BRILLIANT IDEAS
Art Direction | Animated gifs | Campaign Logo
CHARLOTTE TAYLOR_SPRING SUMMER 2012
BRILLIANT IDEAS
Digital & Social Media Strategy | Art Direction | Campaign Creative | Digital Creative
NIKE_SELFRIDGES TENNIS CAMPAIGN
BRILLIANT IDEAS
Digital & Social Media Strategy | Art Direction | Campaign Creative | Digital Creative
NIKE_SELFRIDGES TENNIS CAMPAIGN
BRILLIANT IDEAS
Launch Campaign for Label Lab ALT | Viral | Social
HOUSE OF FRASER_LABEL LAB
BRILLIANT IDEAS
Launch Campaign for Label Lab ALT | Viral | Social
HOUSE OF FRASER_LABEL LAB
BRILLIANT IDEAS
A Seasonal Directive Film
LOUIS VUITTON_GLOBAL BRAND EDUCATION
BRILLIANT IDEAS
Retail Launch for Vintage Collection in Paris
CACHAREL_POP-UP SHOP
BRILLIANT IDEAS
EXPERIENCE OVERVIEW
Bench Germany, UK, Canada Advertising campaign Strategy Art Direction / Design Retail assets & production Cacharel France & UK Retail Concept & Production Casio Global Global Flagship Store Strategy Branding / Identity Retail roll-out Digital / Interactive Converse UK Retail Concept and Production Digital and Social Media Diesel Global Advertising campaign Strategy Art Direction / Design
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Eley Kishimoto Far East & UK Brand Positioning Brand Guardians Strategy Identity Communications Digital Firetrap Global Advertising campaign Strategy Art Direction / Design Retail assets & production Kipling UK and France Strategy Art Direction / Design Experiencal Retail launch & production Digital and social media Louis Vuitton Global Global Brand Films Strategy Production Digital
Nike CEE Central & Eastern Europe Strategy Digital Retail Exhibition / Event Art Direction Design
Tia Maria Global Strategy TV Production Triumph Global Brand Guardians Brand Repositioning Strategy Nike Foundation/Girl Hub Global Brand Guidelines Art Direction Copywriting Tone
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BRILLIANT IDEAS
A personal service that is bespoke and made up of strategic and creative thinkers.
A collaborative development process that involve all of us working together to create compelling solutions.
A insightful piece of content that is human, honest, tactile and believable.
An innovative idea that explores media, technology and social communication platforms in innovative and surprising ways.
WHAT WE OFFER YOU
BRILLIANT IDEAS
“I put HS onto our agency roster in 2003. It was their combination of traditional advertising experiences and ability to concept with a refreshing ability to want to work in a media neutral environment. And this
was a few years before the “big idea” rush of the last couple of years. Since they started working with us HS have delivered exceptionally well in a variety of different mediums and always with a professionalism and
collaborative M.O. which made picking-up the phone or meetings with the team a true pleasure. Their work on all projects has been of the highest quality but Run London is for me the standout. They made a
very good idea come alive for our consumers and the results spoke for themselves, that’s why they still continue to be an integral part of our team”
Jack Gold Nike Inc - Director of Brand Connections, The Americas
“BBC Learning produces multi-platform campaigns across TV, web, print and events. The joy of working with HarrimanSteel is that they work confidently across all these platforms, bringing energy and creative
direction with a collaborative approach.”
Steve Goggin, Campaign Manager, BBC Learning
“I was delighted with the originality and simplicity of HarrimanSteel’s approach. They have created an invaluable kit of parts and a magical and uplifting world of shared enjoyment.”
Tom Lucas, UKTV Watch, Director of Marketing and Communications
WHAT PEOPLE SAY
BRILLIANT IDEAS
“I will continue to work with HarrimanSteel as their flexibility, creativity, uniqueness and strategic approach will lend itself to any brand that needs a new way of thinking for the future.”
Joanne Birkitt, UK Marketing Manager, CCE, Coca Cola Enterprises
Overall it’s been very positive and the best amplify activity we’ve done, and I’ve seen done for a while. It feels genuinely connected to the street/youth culture of Warsaw which is good when Reebok Classics and Adi Originals are present. It also makes running feel very cool and it’s allowed us to track down an Alpha
group of runners (DJs and artists) that we are thinking of creating a running club around.”
Philip Jacobson, Poland Brand Communications Manager, Nike CEE
WHAT PEOPLE SAY
BRILLIANT IDEAS
www.harrimansteel.co.uk
2 Academy BuildingsFanshaw StreetLondon, n1 6lq
+44 (0) 20 7324 7530
Nick SteelFounder / Creative Directornick@harrimansteel.co.uk
+44 (0)7887 691375
Julian Harriman-DickinsonFounder / Creative Directorjulian@harrimansteel.co.uk
+44 (0)7887 946358
Laura MorrisSenior Account Manager
laura@harrimansteel.co.uk+44 (0)7595 020605
CONTACT
BRILLIANT IDEAS
HARRIMANSTEEL.CO.UK
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