hacker is the new tuner preso 031114

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MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

WILL HACKERS AND MAKERS SAVE CAR CULTURE?

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

A conversation hosted by these guys: !

Rob Edwards Manager of Creative Technology, Team One Advertising !

Jason Torchinsky Associate Editor, Jalopnik

@robertcedwards @jasontorchinsky

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

HOW WE GOT HERE:

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THIS GOT US THINKING.#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

CAR CULTURE STARTED WITH HOT-RODDERS, THE ORIGNAL HACKERS.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THEN MANUFACTURERS STARTED HACKING THEIR OWN CARS.

66 Nova SS, 350 hp

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

G1WALLZ.COM

MORE RECENTLY THERE WAS TUNER CULTURE. WOOOOO!

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

G1WALLZ.COM

AND MANUFACTURERS EMBRACED THAT.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

BUT,…

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

IN THE LATE 2000s THIS BECAME A LOT MORE INTERESTING THAN THE CAR:

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

AND THESE GAVE US THE ABILITY TO CONNECT WITHOUT TRANSPORTING OUR BODIES.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THAT WHOLE RECESSION THING. AND THE ENVIRONMENT. AND OVERCROWDING. AND THE FLIGHT TO CITY CENTERS. AND NEW LICENSE REQUIREMENTS. AND LOCAVORISM. AND...

THERE WAS ALSO:

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

BUT, COULD WE BE ON THE VERGE OF A RESURGENCE THANKS TO HACKERS?

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

MAKER CULTURE IS REKINDLING THE DESIRE TO CREATE THE PHYSICAL.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

AND HERE’S WHAT WE’VE SEEN:

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

JONATHAN OXER’S CONNECTED RX-8

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

WATERLOO LABS’ REMOTE CONTROLLED OLDSMOBILE

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THE INFAMOUS IPAD INSTALL BY SOUNDMAN

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

BRANDON FIQUETT’S VIPER STARTER WITH SIRI

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THE RETRO HACK: CALEB KRAFT’S VINTAGE PHONE INTERCOM

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

JASON’S iPHONE DOCK FOR HIS BUG

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

RYAN WOLD’S INDUCTIVE CHARGING HACK

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

19-YEAR-OLD IONUT BUDISTIANU’S AUTONOMOUS CAR WINS 2013 ISEF

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THE DARK SIDE?

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

Alberto Garcia Illera and Javier Vazquez Vidal’s K-Line protocol

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

YOU CAN ORDER YOUR NEXT CAR “PREHACKED”.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

THE CAR IS ESSENTIALLY BECOMING THE NEXT PLATFORM.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

WILL THE TESLA BE THE NEW BUG?

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

WILL THE BUG BE THE NEW BUG?

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

OR THIS?#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

MANUCATURERS ARE EMBRACING HACKER AND MAKER THINKING, AGAIN.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

3D PRINTING? HOW ABOUT THE WHOLE CAR?

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

OPENING THE CODE.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

INTEGRATING MOBILE OS.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

PUTTING YOUR PHONE RIGHT IN THE CAR.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

HACKERS AND MAKERS WILL SAVE CAR CULTURE, AND IN TURN THEY WILL PUSH THE CAR INDUSTRY FORWARD. !

THEY ALWAYS HAVE.

#SXSWCARHACK

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

ONWARD!

#SXSWCARHACK

@robertcedwards @jasontorchinsky

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